Sudha Natrajan joins Times of India as Director Response?blur=25

Her last stint was with Hindustan Times as Revenue Head - One India Alliance and Head of Business Development and Revenue. She joined the organisation in June 2015

Priyanka Mehra Mar 10, 2017 8:41 AM

GEC's redefine weekend programming with Comedy shows, Soap extensions & Film premieres?blur=25

The weekend programming across Hindi GEC’s is a far cry from what it used to be few years back. The transformation is unmissible and more targeted and innovative than ever before to garner maximum viewership

Sarmistha Neogy May 2, 2016 8:06 AM

Raghav Subramanian to join IPG Mediabrands?blur=25

In June 2012, Subramanian and Natrajan quit their jobs at Lintas Initiative Media to launch their own media venture, The Media Consultants (TMC), based in Gurgaon

exchange4media Staff Jun 17, 2015 3:27 PM

Sudha Natrajan joins Hindustan Times?blur=25

Industry sources confirm that Natrajan will be heading Strategic Business Development for the company

Priyanka Mehra Jun 16, 2015 2:09 PM

The youth is as dynamic as data, say experts?blur=25

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

How effective is the creative??blur=25

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Twishy Nov 29, 2012 7:44 PM

Sudha, Raghav quit  to set up TMC; Manas is Prez, Initiative?blur=25

Sudha Natrajan & Raghav Subramanian have launched their venture TMC Corp

exchange4media Staff Jun 19, 2012 9:09 PM

Video: Initiative’s Jim Hytner in conversation @Cannes Lions?blur=25

The newly appointed CEO of Initiative Worldwide, Jim Hytner speaks to exchange4media on the recent leadership changes at the agency and IPG Mediabrands’ initiatives at Cannes

Noor Fathima Warsia Jun 19, 2012 8:39 PM

Lintas Initiative Media wins media duties of Crazeal?blur=25

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia Mar 5, 2012 11:05 AM

Flashed Earlier: Lintas Initiative Media wins media duties of Crazeal?blur=25

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia Mar 5, 2012 9:52 AM

LMG creates Lintas Initiative Media; Sudha Natrajan is CEO?blur=25

Lintas Initiative Media is a full service media and digital offer. Natrajan is also appointed to the board of Lintas Initiative Outdoor

exchange4media Staff Jan 6, 2012 7:38 AM

Raghav Subramanian joins Lintas Media Group as COO?blur=25

He will take on the mantle of running LMG’s media business, reporting to Sudha Natrajan, and will be based in Delhi. He will also be responsible for LMG’s digital offering.

exchange4media Staff Dec 16, 2011 7:21 AM

Lintas Media Group Bangalore wins Metro Cash & Carry account?blur=25

LMG has won the Metro Cash & Carry India business, the size of which is estimated to be around Rs 20 crore. The win was preceded by a multi-agency pitch.

Noor Fathima Warsia Nov 25, 2011 7:37 AM

Lodestar UM wins at Festival of Media Asia Awards?blur=25

Lodestar UM is the winner for Best Entertainment Platform for the work it has done for Coke Studio at the inaugural Festival of Media Asia Awards. UM was the Network of the Year and Coca-Cola was the Advertiser of the Year.

Noor Fathima Warsia Nov 16, 2011 9:37 AM

6 Indian entries in Festival of Media Asia awards’ shortlist?blur=25

Six entries from India have been shortlisted for the Festival of Media awards, which will be held in Singapore on November 15, 2011. Mindshare has two shortlists, while LMG, Maxus, Lodestar UM and Mediacom have one shortlisted entry each.

Shanta Saikia Oct 14, 2011 9:21 AM

Volkswagen Jetta paints the world Silver?blur=25

Continuing with the trend of coming up with media innovations that get everyone talking, Volkswagen has kickstarted its campaign for the all new Jetta with a ‘Silver

Deepika Bhardwaj Aug 30, 2011 10:44 AM

ICC CWC'11:  Vodafone, Nike emerge on top amongst World Cup ads?blur=25

With ICC CWC wrapping up, an e4m expert panel chose the top ads and campaigns during the World Cup. Topping this list are Vodafone, Nike, Pepsi…

Fatema Rajkotwala Apr 7, 2011 11:34 AM

Lintas Media Group bags media duties of Citizen Watches?blur=25

Lintas Media Group (LMG) Bangalore has been assigned the media mandate for Citizen Watches. The win comes on the back of a multi-agency pitch that also saw the participation of incumbent agency Allied Media and Dentsu.

exchange4media Bangalore Bureau Feb 19, 2011 7:07 AM

Top level changes at Lintas Media Group...?blur=25

Sudha Natrajan promoted to Deputy CEO, Hemanth Shah, President, OOH initiatives appointed to Aaren Initiative Board as Director and Vivek Lakhwara leads Arena, set up for HUL’s OOH duties. NP Sathyamurthy continues as CEO, Karishma Initiative and COO, LMG.

Noor Fathima Warsia Feb 10, 2011 8:45 AM

Biju Menon joins LMG’s digital arm, Digital Initiative, as VP?blur=25

Biju Menon has joined Lintas Media Group as Vice President for their digital arm, Digital Initiative. He will be based in Delhi, with a mandate to mentor their digital business growth in all markets.

exchange4media Staff Jan 22, 2011 7:11 AM