IAMAI is of the view that the proposed 6 per cent levy on the online advertisement revenue of non-resident companies from B2B transactions introduced in the Finance Bill 2016 will severely raise the cost of doing business of Indian tech start-ups and the SMEs that are primary users of the digital ad platforms

exchange4media Staff Apr 29, 2016 2:59 PM

According to the report, the country experiences 100 million downloads per month and can make way for a new source of job creation

exchange4media Staff Jul 15, 2015 8:14 AM

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 10:39 AM

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 9:02 AM

IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector

Saloni Surti Jul 9, 2013 8:51 AM