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Reader's Digest: ‘Trusted Brand Awards 2009’

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Reader's Digest:  ‘Trusted Brand Awards 2009’

At the function, Dr. Bedi spoke about the need for building and creating trust not only in regular brands and services but in other spheres of life as well.

Rajat Sethi, Executive Director, Reader’s Digest India, explained that the winners were chosen strictly on the basis of independent surveys conducted by Nielsen International to determine the true preference of consumers. Survey respondents had rated each brand on six core qualities: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility. The Trusted Brand survey has been conducted annually in India since the past four years and all over Asia since 1999.

The audience of over 300 delegates was entertained with scintillating performances by a music group as well as some brain bending quizzes along with some attractive prizes thrown in.

The Platinum winners for 2009 included the following brands in their respective categories:

Category Brand
Bank State Bank of India
Insurance LIC
Mobile Handet Nokia
Printer/Copier Hewlett Packard
Sanitaryware Hindware
Children’s Fashion Lilliput
Lighting Philips
Water Purifier Aquaguard
Packaged Drink Frooti


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