eMarketer, Starcom MediaVest Group unveil ‘2010 Global Media Intelligence’

eMarketer and Starcom MediaVest Group (SMG) have jointly released a new report that establishes a credible dataset for brands to use to more effective...

Bank of India reviews media duties

Bank of India is currently reviewing its media duties. The tender was floated last month and the agency conversations with the client have now begun.

Kotak Mahindra Bank seeks to teach ‘Money ka matlab’

In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years&r...

India is the next winner in the region: Jean-Yves Naouri, COO, Publicis Groupe

India is an important market for anyone betting on future growth, but for Jean-Yves Naouri, COO, Publicis Groupe, Executive Chairman, Publicis Worldwi...

India is a priority market for us: Jean Yves Naouri, Publicis Groupe

For Publicis Groupe, India has become the number one market of focus. The company’s COO Jean Yves Naouri divulged that Publicis has accelerated...

The Gunn Report for Media: India ranks Number 5 in most awarded countries

OMD is Agency Network of the Year in The Gunn Report for Media, Mindshare and Starcom follow. Coca-Cola is Advertiser of the Year. India ranks #5 in C...

Noorings: Exits, returns & arrivals... Changing guards at media agencies

Media agencies are seeing interesting talent movement - old hands & new intellect are making way to the business, as media agency heads take up ne...

MEC India brings on board Roopam Garg

Garg joins as All India Head – New Business Development and General Manager, MEC North. His last stint was with ZenithOptimedia India

Starcom wins Dabur SEO digital mandate

The SEO mandate will include building engagement and visibility for as many as eight of Dabur online brands

Starcom wins Fiat media mandate

The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies

Starcom wins media buying mandate for Mars in India

Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom

Starcom India bags media mandate for Nickelodeon

The account win was the result of a multi-agency pitch which was initiated around four months ago

Starcom wins Luminous media mandate

The company has more than 3 decades of successful heritage, 7 manufacturing units, 28 sales offices and presence in over 36 countries

Regional brands to boost ad spends during festive season

Close to 7,000 regional brands advertised aggressively in the first half of 2017 and the number is expected to increase significantly in the second ha...

Starcom wins media mandate for Godrej & Boyce

The mandate covers all media duties except digital. Mindshare is the incumbent agency.

Flashed yesterday: Starcom wins Kraft Heinz Rs 300 cr media account

Starcom, part of Publicis Media India, has won the media duties of Kraft Heinz, confirm industry sources

Mallikarjun Das moves on from Starcom India

He had joined Starcom India as Group CEO in 2011; the agency will be making an announcement shortly on new leadership for Starcom India

Mallikarjun Das joins Star India

This is Das' first venture into the broadcasting sector, after having close to 20 years in the media and advertising field.

SRK’s ‘Ra.One’ flexes its marketing muscle

Shah Rukh Khan’s much awaited movie ‘Ra.One’ is expected to be the most advertised Indian film. Setting a trend in film marketing, t...

Starcom wins global Merck Consumer Healthcare business

Starcom will take full media responsibilities on behalf of Merck’s Consumer Healthcare brands across global markets

Publicis Media India adds Rs 1000 crore plus business in the last nine months

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

Starcom wins media duties for Lenskart

Lenskart reaches out to over 1, 00,000 customers a month via a unique combination of a strong online business as well as a first of its kind home chec...

Starcom India appoints Rajiv Gopinath as Chief Client Officer

In a significant development, Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer

Starcom bags Mahindra Holidays Account

The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all per...

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