starcom
Clients are driving as much inefficiency out of their system as possible: John Sheehy?blur=25

John Sheehy, President of Global Operations at Starcom Mediavest Group, talks about the reason for the surge of global media pitches, SMG continuing to be a challenger brand, growth in double digits and focusing on making India a global hub for data and analytics

Priyanka Mehra Jul 21, 2015 9:28 AM

Oppo Mobile awards its media mandate to Starcom Mediavest?blur=25

The mandate was won after a multi-agency pitch, the account size is estimated to be around Rs 90 - 100 crores

Priyanka Mehra Jul 14, 2015 3:29 PM

Dabur India appoints Starcom MediaVest Group as its Media AOR?blur=25

After an extensive review process, Dabur India has assigned its media duties to Starcom MediaVest Group (SMG) with effect from July 1st, 2015. This is one of the biggest media pitches this year to have concluded

Priyanka Mehra Jun 26, 2015 7:39 PM

Starcom MediaVest launches live mobile panel in India?blur=25

The PACE Panel is a proprietary global consumer knowledge platform that combines media usage data in context with custom research and convenience panel capabilities with data collected via mobile devices

exchange4media Staff Jun 18, 2015 2:43 PM

Starcom MediaVest Group wins Educomp Group Account?blur=25

The size of the account is estimated at Rs 25 crore. The account will be serviced out of SMG's Delhi office

Priyanka Mehra Jun 10, 2015 8:38 AM

Mondelez International initiates global media review?blur=25

Mondelez International confirmed the news to exchange4media.The review covers five regions namely North America, Latin America, Europe, APAC, and EEMEA, and is open to only Mondelez International's core global agencies, Aegis Media and Starcom MediaVest. Madison Media is the current media agency for the brand in India; the account size is pegged at Rs 500 crore

Priyanka Mehra Jun 4, 2015 7:42 AM

Starcom MediaVest Group & DigitasLBi win Lodha Group’s digital mandate?blur=25

DigitasLBi will be responsible for managing websites, social media properties and digital creative campaigns. SMG Convonix will strategize and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance driven social strategies and tie up the entire digital effort through web analytics

exchange4media Staff Apr 23, 2015 7:57 AM

Starcom MediaVest Group consolidates Aircel AOR mandate?blur=25

Aircel has appointed Starcom MediaVest Group after a multi-agency pitch as its AOR for all media sans OOH. The agency was earlier handling the media duties on TV and digital

Priyanka Mehra Jan 28, 2015 9:48 AM

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk?blur=25

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

Aligning content strategy with business objectives is paramount: John Sheehy?blur=25

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 9:22 AM

Aligning content strategy with business objectives is paramount: John Sheehy?blur=25

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 8:03 AM

Technology does not drive change, people do: John Sheehy?blur=25

With an insatiable appetite for making their lives more relevant, consumers are demanding and driving change and agencies need to connect programmatic, data and analytics, search and content, says Sheehy, President, Global Operations, Starcom MediaVest

Saloni Dutta Oct 1, 2014 6:03 PM

Tackling disruption by connecting the dots: John Sheehy @ exchange4media Conclave?blur=25

John Sheehy, President, Global Operations, Starcom Mediavest, will talk about how agencies must fight this disruption by embracing and connecting new dots like programmatic, data & analytics, search and content

exchange4media Staff Sep 29, 2014 8:02 AM

Tim Andree & Dominic Proctor redefine collaboration of the big idea and technology?blur=25

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval Sep 25, 2014 8:17 AM

Taming technology with John Sheehy & Vishnu Mohan @ exchange4media Conclave 2014?blur=25

John Sheehy, President, Global Operations, Starcom Mediavest will share his views on 'Staying Ahead of #WhatsNext in Media' & Vishnu Mohan, CEO, Havas Media APAC will talk about 'Marketing: As good as it gets - Tryst With Technology’ at the 2014 edition of the Conclave

Aditi Raval Sep 24, 2014 8:21 AM

Starcom Mediavest Group appoints Sue Frogley as Global Commercial Director?blur=25

In the newly-created role, Frogley will work across all of SMG’s Global Network Clients, setting a strategic M&A vision and investment strategy. She joins SMG from Dentsu Aegis Media, where she was most recently President of Commercial Operations

exchange4media Staff Sep 20, 2014 1:34 PM

SMG appoints Natasha Kapoor as VP, SMG Mumbai & Gautam Surath as VP, Strategic Planning?blur=25

Kapoor’s previous stint was at Samsung India, where she handled investment, brand activation & strategy for its media procurement & process audit division. Surath has been a Business Director at SMG China in Guangzhou for past 4 years, where he was strategy lead on multiple categories of the P&G business

exchange4media Staff Sep 16, 2014 6:01 PM

Stepping away from the silo mindset @ exchange4media Conclave 2014?blur=25

DB Corp's Girish Agarwal, GroupM's CVL Srinivas, Omnicom's Jasmin Sohrabji, & Contract's Rana Barua express their views on how companies and brands can no longer afford to

Aditi Raval Sep 12, 2014 8:49 AM

Agency honchos set eyes on the 'future of marketing'?blur=25

GroupM's CVL Srinivas, Lowe's Joseph George, SapientNitro's K V Sridhar & Taproot's Santosh Padhi share their views on the relevance of Conclave's theme, 'Marketing:

exchange4media Staff Sep 8, 2014 9:20 AM