Gangappa has navigated key leadership roles requiring a fine balance of strategy and execution in complex cross-cultural environments, driving transformation programmes, building capability and nurturing talent spanning media strategy, innovation, sponsorships, digital, mobile and social media marketing.
Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.
The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO, analytics for Mahindra Holidays & Resorts India.