starcom-mediavest-group-india
SMG's paper on Emerging Media shortlisted at ESOMAR 2014 APAC?blur=25

The paper centres around using non-linear analytical techniques to capture the inter-dependencies amongst various marketing investment channels

exchange4media Staff Jan 24, 2014 9:35 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars?blur=25

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 21, 2014 7:41 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars?blur=25

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 20, 2014 1:57 PM

"Merely hiking the number of peoplemeters will not give 'accurate' data"?blur=25

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 10:45 AM

"Merely hiking the number of peoplemeters will not give 'accurate' data"?blur=25

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 9:55 AM

“The contribution of digital to overall SMG revenues in India was over 40% in 2013”?blur=25

We have made a huge amount of push on the revenue & capability front. We have invested substantially on search, both organic & paid, says SMG India CEO Mallikarjun Das CR

Priyanka Mehra Jan 11, 2014 8:48 AM

Tata Tea awards media biz to Maxus India?blur=25

The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account

Priyanka Mehra Feb 20, 2013 9:13 PM

Tata Tea awards media biz to Maxus India?blur=25

The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account

Priyanka Mehra Feb 20, 2013 8:52 PM

Starcom Worldwide ropes in Rajendra Dwivedi as VP?blur=25

Starcom Worldwide has announced the appointment of Rajendra Dwivedi as Vice President to lead Starcom Worldwide, Mumbai. Dwivedi will report to Mallikarjunadas CR, CEO, Starcom MediaVest Group India. He takes charge on August 25, 2011.

exchange4media Staff Aug 25, 2011 8:52 AM

VivaKi Exchange elevates Mona Jain to CEO?blur=25

VivaKi Exchange has announced the elevation of Mona Jain to the newly created position of Chief Executive Officer. In her new role, Jain will continue to report to Ambika Srivastava, Chairperson – VivaKi Exchange. Prior to this development, Jain had held the position of Chief Operating Officer at VivaKi Exchange.

exchange4media Staff Jul 20, 2011 8:51 AM