star-world
Digital creating more traction for English GEC shows

From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform

Synjini Nandi Jun 12, 2013 12:32 AM

Star World launches family drama to strengthen weekdays

The channel banks on TV & digital to create noise about new show ‘Packed to the Rafters’; to host a web premiere days before the actual launch

Synjini Nandi Nov 27, 2012 7:37 PM

English GECs turn to on-ground to engage viewers

From hosting live cook-offs to showing season premieres beforehand, English GE channels are demonstrating faith in the on-ground medium

Synjini Nandi Nov 15, 2012 7:31 PM

English GECs: More of the same?

Because of the nature of the genre, same shows are available on multiple channels. What is then the best bet for these channels?

Synjini Nandi Oct 29, 2012 7:29 PM

Star World adds drama to 10 pm slot again

The channel banks on TV & digital to create buzz around new show ‘Grey’s Anatomy’

Synjini Nandi Aug 28, 2012 8:15 PM

Why food is big biz on TV

With changing consumer tastes and exposure to global cuisines, channels are looking at food-based programming as a strong bet to lure viewers

Synjini Nandi Jul 20, 2012 10:17 PM

Star World brings digital to TV with ‘Love 2 Hate U’

Star World is seeking to blur the digital media and television divide with its new show ‘Love 2 Hate U’. The channel plans to invest 20-30 per cent of its marketing spends on digital promotions for the show.

Priyanka Nair Nov 10, 2011 8:39 AM

Star World to launch Viewer Partner Program feedback tool

Star World is planning to launch a new tool to engage with its fans on Facebook. Called the ‘Viewer Partner Program’, the app will help the channel to get feedback from its TG.

Shubhi Tandon Aug 2, 2011 9:04 AM

English GECs Part 2 – Claiming the share of the TV pie

Carrying on from Part 1 of our feature on English GECs, the concluding part delves into the loopholes and challenges that the genre has faced right from its inception and the channels’ counter-strategies...

Fatema Rajkotwala Apr 21, 2011 9:25 AM

English GECs Part 1 – Finally getting the game right

English GECs, the dormant sector is waking up to claim its share of the TV pie. Part 1 of the indepth analysis of the English entertainment genre takes a look at the hierarchy, the key players and the strategies to counter the cricket punch...

Fatema Rajkotwala Apr 20, 2011 8:58 AM

Social marketing driving growth in viewership: STAR India

By creating a strong two-way interaction, STAR India’s English channels Star World and Star Movies not only gained new viewers, but also built up a relationship with the audience.

Gopal Sathe Feb 21, 2011 7:24 AM

Neville Bastawala joins as Head of Marketing for Star World, Star Movies

Neville Bastawala has joined STAR India as Head of Marketing for Star World and Star Movies. He was previously with Mid-Day as Head of Marketing for a little over three years from where he exited early in December, 2010.

Fatema Rajkotwala Jan 1, 2011 7:36 AM

Star World flags off third season of 'Koffee with Karan'

The show Koffee with Karan has been quite popular among viewers. Now Star World, will start the third season on November 7th, 2010. The hour long show will have ample repeats over the week on Star Plus and Star One as well.

Khushboo Tanna Nov 1, 2010 8:49 AM

Abhishek Verma joins Star World and Star Movies as Marketing Head

Abhishek Verma, who had recently moved out of Neo Sports as Marketing Head, has joined Star World and Star Movies in a similar capacity. In his new role, Verma will be reporting to Anupam Vasudev, EVP - Marketing, Star India. At Neo Sports, Verma was overseeing the marketing of all the business verticals for Neo Cricket and Neo Sports.

exchange4media Mumbai Bureau Mar 10, 2010 7:50 AM

Keertan Adyanthaya to move to Fox International Channels & NGC as Managing Director

Keertan Adyanthaya, the EVP and GM at Star Movies and Star World, is slated to take charge at Fox International Channels and National Geographic Channel, as Managing Director. Adyanthaya moves to his new role in April 2010. Even though official confirmation was not available at the time of filing the report, highly placed sources have confirmed the development to exchange4media.

Khushboo Tanna Feb 24, 2010 7:23 AM

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