From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado 04-December-2014

It is the story of Raffe Roy Chaudhary who with his extraordinary observation skills goes about solving crimes that baffle even the police

exchange4media Staff 01-December-2014

Star Plus’ ratings fell to 631 million GVTs in week 47 from 658 million GVTs last week. Sony’s ratings rose to 207 million GVTs in week 47 from 190 million GVTs in week 46

exchange4media Staff 28-November-2014

While long-running serials like Diya Aur Baati Hum on Star Plus fell in ratings, others like Taarak Mehta Ka Ooltah Chashma on SAB and Kumkum Bhagya and Jamai Raja on Zee boosted ratings in week 47

Collin Furtado 28-November-2014

Sony plummets further as ratings declined to 190 million GVTs in week 46 from 245 million GVTs in week 45

exchange4media Staff 21-November-2014

All Hindi GECs saw increased viewership, with Star Plus' ratings rising to 655 million GVTs in week 44 from 595 million GVTs in week 43

exchange4media Staff 07-November-2014

Leader Star Plus lost a little ground, as did Colors at the No. 2 spot with Comedy Nights with Kapil contributing to the slump

Collin Furtado 31-October-2014

The show is based on a story of a regular girl's struggle to win her father's acceptance, set against the backdrop of the magnificent Mount Everest

exchange4media Staff 18-October-2014

Flagship shows fared poorly this week, though Colors held on well to its No 2 slot

Collin Furtado 10-October-2014

STAR Plus has partnered with Box Office India magazine to present a new offering. This October, the channel is all set to launch the First ever STAR Box Office India Awards, an awards ceremony that will recognize achievements of Hindi films at the box office

exchange4media Staff 07-October-2014

According to latest TAM ratings, all Hindi GECs registered a decline, except Zee, while new Hindi GECs saw a marginal improvement in their ratings

Collin Furtado 26-September-2014

Fans can tweet using #MumkinHai to unlock the promo and view it first on Twitter. Star Plus becomes the first broadcaster to drive fans for promo release using 'Flock to Unlock' card on Twitter

exchange4media Staff 12-September-2014

Fans can tweet using #MumkinHai to unlock the promo and view it first on Twitter. Star Plus becomes the first broadcaster to drive fans for promo release using 'Flock to Unlock' card on Twitter

exchange4media Staff 11-September-2014

As per TAM data, week 34 sees Sony grab No. 4 spot in Hindi GECs with a favourable opening for KBC season 8. Star Plus leads the chart, followed by Zee, Colors, Sony, Life OK and SAB TV

exchange4media Staff 29-August-2014

As per data from TAM subscribers, Week 32 saw Star Plus garner significant gains from last week that saw the channel cross the 700-million GVT mark once again. Zee TV slid from 438 million GVTs in Week 31 to 415 million GVTs in Week 32

exchange4media Staff 16-August-2014

All major GECs and their top rated shows witnessed a decline on gross viewership in Week 31. After a month of face-off with Life OK, Colors managed to hold on to its No. 3 position

exchange4media Staff 08-August-2014

With the top two spots occupied by Star Plus & Zee, the tug-of-war seems to be between Colors & Life OK. TAM data for week 30 shows Colors (398 GVTs) regained the

Collin Furtado 04-August-2014

Despite numerous pre-launch marketing initiatives & a star-studded cast, Yudh, which marks Bachchan's debut in the fiction segment, has received a lukewarm response

Collin Furtado 30-July-2014

For people with progressive mindsets, there was nothing available and that's where Zindagi comes in. We cater to the premium mass category & are not in competition with traditional GECs, says Priyanka Datta, Business Head, Zindagi

Collin Furtado 25-July-2014

As per data sourced from TAM subscribers for Week 29, all the major GECs saw growth in gross viewership. 'Yudh' fails to work for Sony, as channel sees degrowth. ZEE's new channel Zindagi opens on a muted note

exchange4media Staff 25-July-2014