star-plus
The very thought of nurturing girls differently, protecting and sheltering them is wrong: Manmohan Shetty, Adlabs Entertainment?blur=25

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 17, 2017 8:21 AM

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World?blur=25

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 16, 2017 8:50 AM

Star Plus partners with Aamir Khan for Nayi Soch campaign on gender equality?blur=25

In pursuit of its mission to spark social change through its ‘Nayi Soch’ campaign, Star Plus has released the next chapter in the inspirational series -- a special Women’s Day communication featuring Aamir Khan. Created by Ogilvy and directed by Nitesh Tiwari of Dangal fame, the Women’s Day special of ‘Nayi Soch’ puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.

exchange4media Staff Feb 27, 2017 9:08 AM

Star Plus leads in urban market, Rishtey leads rural: BARC Week 4 ratings?blur=25

Star Plus continued to maintain its leadership position in the urban market with 467 mn impressions, while Rishtey led the rural market with 322 mn impressions, according to BARC data for week 4 (January 21-27)

exchange4media Staff Feb 3, 2017 1:41 PM

Star Plus, Rishtey maintain lead positions in urban and rural markets respectively @BARC Ratings Week 3?blur=25

Star Plus retained its leadership in the third week of BARC 2017 (January 14-20) in the urban market with 444 million impressions. Rishtey continued to rule the rural market with 347 million impressions

exchange4media Staff Jan 27, 2017 1:41 PM

Star Plus, Rishtey lead urban and rural markets respectively @BARC Ratings Week 2?blur=25

Star Plus retained its leadership in the second week of BARC 2017 (January 7-13) in the urban market, garnering 470 million impressions. Rishtey continued to rule the rural market with 376 million impressions

exchange4media Staff Jan 20, 2017 1:47 PM

Star Plus maintains top spot in urban market, Rishtey leads in rural: BARC?blur=25

According to BARC data for week 50 (December 10-16), Colors and Sony Entertainment Television came second and third respectively in the urban market; Zee Anmol and Sony Pal were second and third respectively in the rural market

exchange4media Staff Dec 23, 2016 1:53 PM

DDB Mudra helps spread Star Plus’ new vision through OOH campaign?blur=25

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff Dec 1, 2016 8:58 AM

Star Plus launches new brand campaign 'Nayi Soch'?blur=25

Star Plus’ new campaign ‘Nayi Soch’, featuring Indian cricket icons, is a part of a brand initiative along with BCCI that centres on women

exchange4media Staff Oct 17, 2016 9:04 AM

Star Plus, Star Utsav lead rural and urban markets respectively in week 39?blur=25

According to BARC Ratings for week 39 (24-30 September, 2016), in the urban markets, Star Plus, Colors and Zee TV held on to the top three spots. Star Utsav moved up to top spot in the rural market displacing Zee Anmol

exchange4media Staff Oct 7, 2016 1:35 PM

'P.O.W-Bandi Yuddh Ke' is a complicated story with a rich terrain for drama and conflict: Gaurav Banerjee, Star India?blur=25

Gaurav Banerjee, President and Head of Content Studio, Star India, on their new show ‘P.O.W.- Bandi Yuddh Ke,’ and his take on finite show format

Madhuwanti Saha Sep 28, 2016 8:17 AM

BARC Ratings: Star Plus firm at No.1 in urban markets, Star Utsav leads rural markets in week 32?blur=25

According to BARC Ratings for week 32 (6-12 August, 2016), Star Plus continued to lead the chart in the urban markets followed by Colors at no.2. In rural market Star Utsav stayed put at the no.1 spot the fourth consecutive week

exchange4media Staff Aug 20, 2016 2:53 PM

Will early prime time programming work in favour of Hindi GECs??blur=25

With weekends and weekdays aggressively packed, the 5-7 pm slot seems to be the only way to garner market share, believe broadcasters and media planners

Madhuwanti Saha Jun 7, 2016 8:32 AM

GEC's redefine weekend programming with Comedy shows, Soap extensions & Film premieres?blur=25

The weekend programming across Hindi GEC’s is a far cry from what it used to be few years back. The transformation is unmissible and more targeted and innovative than ever before to garner maximum viewership

Sarmistha Neogy May 2, 2016 8:06 AM

Siya Ke Ram - The new game changer for Star Plus?blur=25

Star Plus witnesses highest growth in the genre in Week 47 post launch of Mythological drama

exchange4media Staff Nov 30, 2015 8:32 AM

Hindi GECs gain in Week 44 post the ending of India Vs South Africa Cricket Series?blur=25

Star Plus records highest growth in the genre by airing Bajrangi Bhaijaan coupled with highpoint in Ye Hai Mohabbatein

exchange4media Staff Nov 9, 2015 8:18 AM

Diya aur Baati Hum strengthens Star Plus’ leadership position?blur=25

Although at an overall level the Hindi GEC genre witnessed a fall on 10 GRPs, but Star Plus climbed back to No. 1 position & DD National witnessed highest growth in the genre by 22 GRPs, according to Week 42 of TAM data

exchange4media Staff Oct 26, 2015 8:51 AM

Star Plus continues upward surge in Week 40?blur=25

Star Plus started off Week 40 where it had left in Week 39, in Week 40 of TAM data Star Plus continued its growth by 12 GRPs. Whereas, Sony Entertainment TV witnessed maximum growth in the Hindi GEC Genre by 17 GRPs

exchange4media Staff Oct 13, 2015 8:12 AM