star-plus

According to BARC data for week 10, both Star Plus and Sony Pal continued to maintain their hold over urban and rural markets respectively

exchange4media Staff 17-March-2017

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff 17-March-2017

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff 16-March-2017

In pursuit of its mission to spark social change through its ‘Nayi Soch’ campaign, Star Plus has released the next chapter in the inspirational series -- a special Women’s Day communication featuring Aamir Khan. Created by Ogilvy and directed by Nitesh Tiwari of Dangal fame, the Women’s Day special of ‘Nayi Soch’ puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.

exchange4media Staff 27-February-2017

Star Plus continued to maintain its leadership position in the urban market with 467 mn impressions, while Rishtey led the rural market with 322 mn impressions, according to BARC data for week 4 (January 21-27)

exchange4media Staff 03-February-2017

Star Plus retained its leadership in the third week of BARC 2017 (January 14-20) in the urban market with 444 million impressions. Rishtey continued to rule the rural market with 347 million impressions

exchange4media Staff 27-January-2017

Star Plus retained its leadership in the second week of BARC 2017 (January 7-13) in the urban market, garnering 470 million impressions. Rishtey continued to rule the rural market with 376 million impressions

exchange4media Staff 20-January-2017

According to BARC data for week 50 (December 10-16), Colors and Sony Entertainment Television came second and third respectively in the urban market; Zee Anmol and Sony Pal were second and third respectively in the rural market

exchange4media Staff 23-December-2016

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff 01-December-2016

Star Plus’ new campaign ‘Nayi Soch’, featuring Indian cricket icons, is a part of a brand initiative along with BCCI that centres on women

exchange4media Staff 17-October-2016

According to BARC Ratings for week 39 (24-30 September, 2016), in the urban markets, Star Plus, Colors and Zee TV held on to the top three spots. Star Utsav moved up to top spot in the rural market displacing Zee Anmol

exchange4media Staff 07-October-2016

Gaurav Banerjee, President and Head of Content Studio, Star India, on their new show ‘P.O.W.- Bandi Yuddh Ke,’ and his take on finite show format

Madhuwanti Saha 28-September-2016

According to BARC Ratings for week 32 (6-12 August, 2016), Star Plus continued to lead the chart in the urban markets followed by Colors at no.2. In rural market Star Utsav stayed put at the no.1 spot the fourth consecutive week

exchange4media Staff 20-August-2016

With weekends and weekdays aggressively packed, the 5-7 pm slot seems to be the only way to garner market share, believe broadcasters and media planners

Madhuwanti Saha 07-June-2016

The weekend programming across Hindi GEC’s is a far cry from what it used to be few years back. The transformation is unmissible and more targeted and innovative than ever before to garner maximum viewership

Sarmistha Neogy 02-May-2016

Star Plus witnesses highest growth in the genre in Week 47 post launch of Mythological drama

exchange4media Staff 30-November-2015

Star Plus records highest growth in the genre by airing Bajrangi Bhaijaan coupled with highpoint in Ye Hai Mohabbatein

exchange4media Staff 09-November-2015

Although at an overall level the Hindi GEC genre witnessed a fall on 10 GRPs, but Star Plus climbed back to No. 1 position & DD National witnessed highest growth in the genre by 22 GRPs, according to Week 42 of TAM data

exchange4media Staff 26-October-2015