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For television, the festive season began in October, when at least seven new shows were launched 

exchange4media Staff Oct 22, 2018 8:59 AM

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Star Plus and Zee Anmol continued to lead urban and rural markets, respectively.

exchange4media Staff Oct 18, 2018 2:49 PM

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Colors’ Naagin3 continued to dominate the list of top five programmes in the overall market, followed by Zee TV’s Kundali Bhagya on second spot and Sony Entertainment Television’s KBC on third

exchange4media Staff Oct 11, 2018 3:26 PM

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Meanwhile Zee Anmol continued to lead overall and rural market for the same week

exchange4media Staff Oct 8, 2018 9:58 AM

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Zee Anmol continued to lead both Overall and Rural markets, with 838 million and 683 million impressions, respectively

exchange4media Staff Sep 14, 2018 1:50 PM

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Star Plus continued to maintain its leadership position in Urban GEC market with 449 million impressions, Zee Anmol garnered first position with 565 million impressions in rural

exchange4media Staff Sep 6, 2018 4:59 PM

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In top five programmes overall market, Colors’ ‘Naagin-3’ continued to lead followed by Zee Anmol’s ‘Kumkum Bhagya’ on second spot

exchange4media Staff Aug 30, 2018 5:39 PM

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After Star Plus' mega splash of 'Nayi Soch', a spate of brands like Federal Bank, Eicher Trucks & Buses, Wai Wai are trying to leverage it in their advertising

exchange4media Staff Aug 27, 2018 8:58 AM

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In top five programmes, Dance Deewane climbed up in both overall and urban markets where Naagin 3 continues to lead, Kumkum Bhagya leads rural

exchange4media Staff Aug 23, 2018 3:36 PM

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Star Plus maintains leadership in Urban market and Zee Anmol leads Rural market. Dangal TV replaces Star Bharat at fifth position in Rural market

exchange4media Staff Aug 17, 2018 3:46 PM

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Uber ad with cricketer Virat Kohli fetched the lion's share of views, while Kit Kat's tech meets destination experiment also worked well for the brand

exchange4media Staff Aug 1, 2018 8:57 AM

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At Star Plus, she was responsible for formulating and directing the overall brand and communication strategy for the channel

Sonam Saini Jul 25, 2018 4:10 PM

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Zee Anmol witnessed a fall in ratings in both rural and overall market from week 24 whereas Colors in urban market strengthen its position with a rise in ratings

exchange4media Staff Jun 28, 2018 3:34 PM

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Zee Anmol in overall and rural market witnessed a drop in ratings while Zee TV saw rise in week 21.

exchange4media Staff May 31, 2018 2:28 PM

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Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives broadcast on Star Sports and Hotstar during IPL 2018.

Venkata Susmita Biswas May 29, 2018 8:58 AM

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Launched during the IPL finale evening on Sunday, the new look has the brand promise-- Rishta wahi baat nayi

exchange4media Staff May 28, 2018 8:56 AM

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The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha May 26, 2018 10:08 AM

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Mazumder talks about the stereotyped portrayal of communities in advertisements

Pratik Mazumder May 26, 2018 10:07 AM

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Zee Anmol continues to dominate overall and rural markets whereas Zee TV leads the urban market.

exchange4media Staff May 24, 2018 2:24 PM