star-plus

After Star Plus' mega splash of 'Nayi Soch', a spate of brands like Federal Bank, Eicher Trucks & Buses, Wai Wai are trying to leverage it in their advertising

exchange4media Staff 27-August-2018

In top five programmes, Dance Deewane climbed up in both overall and urban markets where Naagin 3 continues to lead, Kumkum Bhagya leads rural

exchange4media Staff 23-August-2018

Star Plus maintains leadership in Urban market and Zee Anmol leads Rural market. Dangal TV replaces Star Bharat at fifth position in Rural market

exchange4media Staff 17-August-2018

Uber ad with cricketer Virat Kohli fetched the lion's share of views, while Kit Kat's tech meets destination experiment also worked well for the brand

exchange4media Staff 01-August-2018

At Star Plus, she was responsible for formulating and directing the overall brand and communication strategy for the channel

Sonam Saini 25-July-2018

Zee Anmol witnessed a fall in ratings in both rural and overall market from week 24 whereas Colors in urban market strengthen its position with a rise in ratings

exchange4media Staff 28-June-2018

Zee Anmol in overall and rural market witnessed a drop in ratings while Zee TV saw rise in week 21.

exchange4media Staff 31-May-2018

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Madhuwanti Saha and Sonam Saini 30-May-2018

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives broadcast on Star Sports and Hotstar during IPL 2018.

Venkata Susmita Biswas 29-May-2018

Launched during the IPL finale evening on Sunday, the new look has the brand promise-- Rishta wahi baat nayi

exchange4media Staff 28-May-2018

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha 26-May-2018

Mazumder talks about the stereotyped portrayal of communities in advertisements

Pratik Mazumder 26-May-2018

Zee Anmol continues to dominate overall and rural markets whereas Zee TV leads the urban market.

exchange4media Staff 24-May-2018

Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff 21-May-2018

Zee Anmol’s Kumkum Bhagya grabbed the leadership spot with 12333 Impressions (000s) in top five programmes in week 19

exchange4media Staff 17-May-2018

exchange4media takes a look at some of the upcoming fiction and non-fiction properties in the Hindi GEC space

exchange4media Staff 14-May-2018

Star Plus recorded a viewership of 323484 Impressions (000s), against 328826 Impressions (000s) last week. Star Bharat too garnered 316206 Impressions (000s) against 334721 Impressions (000s) last week

exchange4media Staff 26-April-2018

Zee Anmol also continued to be leading channel in Rural market; Star Bharat continued as the number one channel in the Urban market

exchange4media Staff 19-April-2018