Star One has chalked out some aggressive plans to beef up its programming. The channel is planning to go six days a week with all its shows by November 20, 2010. This apart, the channel has also lined up four new shows. Launched in 2004, not much action had been seen on the Star One front in the past couple of years.
STAR One has its task carved out – right from launching no less than six new shows in the next few months to doubling its GRPs, the second GEC from STAR India it is all set to reclaim its lost glory. Nikhil Mirchandani shares the channel’s journey so far.
After five years of operations, Star One has decided to have a shift in its core TG. While earlier it used to have 18-year olds as its core TG, it now intends to shift its core TG to 23-year old viewers. Meanwhile, the channel is launching two shows – ‘Geet- Hui Sabse Parayi’ and ‘Rang Badalti Odhani’, which will cater to this TG.