Star India has reportedly rebranded Life Ok and will launch it on August 15 with new shows

exchange4media Staff Jul 24, 2017 12:06 PM

Tier-three Hindi GECs: Survival of the Fittest - Part 2?blur=25

While some believe that tier-three channels play a key role in building frequency and even brands, for some others, they are a complete no-no. In the second part of this special report on tier-three channels, we find out if they can survive the GRPs battle.

Shikha Nov 30, 2010 7:33 AM

Star One in action mode: Changes in programming, scheduling, marketing?blur=25

Star One has chalked out some aggressive plans to beef up its programming. The channel is planning to go six days a week with all its shows by November 20, 2010. This apart, the channel has also lined up four new shows. Launched in 2004, not much action had been seen on the Star One front in the past couple of years.

Shikha Nov 10, 2010 7:36 AM

STAR One plans aggressive growth; aims to double GRPs in 6 months?blur=25

STAR One has its task carved out – right from launching no less than six new shows in the next few months to doubling its GRPs, the second GEC from STAR India it is all set to reclaim its lost glory. Nikhil Mirchandani shares the channel’s journey so far.

Khushboo Tanna Oct 1, 2010 11:06 AM

Star One refreshes content line up; changes core TG?blur=25

After five years of operations, Star One has decided to have a shift in its core TG. While earlier it used to have 18-year olds as its core TG, it now intends to shift its core TG to 23-year old viewers. Meanwhile, the channel is launching two shows – ‘Geet- Hui Sabse Parayi’ and ‘Rang Badalti Odhani’, which will cater to this TG.

exchange4media Mumbai Bureau Mar 31, 2010 8:44 AM