sportzpower
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The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

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Year 2017 was a milestone year in sports sponsorship in India, as the US billion-dollar mark was crossed for the first time.

exchange4media Staff Mar 21, 2018 4:25 PM

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Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.

exchange4media Mumbai Bureau Oct 26, 2017 6:59 AM

Carried Yesterday: Sports sponsorship industry in India grew by 19.33% in 2016: Sporting Nation In The Making India IV report?blur=25

Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian market, according to the report

exchange4media Staff Mar 17, 2017 4:11 PM

Guest Column: Building a sustainable sporting culture: Vinit Karnik, ESP Properties?blur=25

Sports as an eco-system is fast evolving in India. As a platform if leveraged well, it can go beyond a vanilla media buy and can actually provide multiple and complex solutions to brands marketing and communication objectives, writes Vinit Karnik, Business Head, ESP Properties

Vinit Karnik Dec 12, 2016 8:07 AM

Sports Sponsorship in India grew by 12.3% in 2015: ESP & SportzPower?blur=25

Sports sponsorship grew by 12.3% in 2015 to Rs. 51,854 million in India. This number is 10.4% of the total Indian AdEx in 2015 (reported by GroupM’s “This Year, Next Year”)

exchange4media Staff Apr 6, 2016 8:13 AM

GroupM SportzPower India Sports Sponsorship Report 2015 unveiled?blur=25

2nd edition of the report captures the emergence of new league sports in India

exchange4media Staff Apr 16, 2015 3:49 PM

Sports mktg spends grew two-fold between 2008 & 2013: SportzPower-GroupM ESP report?blur=25

As per the India Sports Sponsorship Report 2014, total sports mktg spends, which stood at Rs 21.39 bn in 2008, rose by 92% to Rs 41.1 bn in 2014. Spend in sport in India are dominated by cricket

exchange4media Staff Mar 4, 2014 5:24 PM