In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.
The EVP and Head, Digital Business, Sony Pictures Networks India, tells us about the growth SonyLIV saw during the football tournament in a country where few sports other than cricket capture popular attention
The story is inspired by real life situations of modern couples and the different phases of relationships. Life of couples is very different when they are newly married and then becoming parents is the next phase and hence the show is also named as Phase 2.