sony-yay
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From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence of Holi

exchange4media Staff Mar 1, 2018 9:00 AM

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The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Leena Lele Dutta Dec 27, 2017 8:49 AM

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With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

exchange4media Staff Dec 22, 2017 8:55 AM

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The following Children’s Day campaigns took to inspiring and engaging children from all strata of society

Misbaah Mansuri Nov 14, 2017 12:00 AM

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The channel presents its first film on television, a special segment with actor Tiger Shroff and more with this campaign

exchange4media Staff Oct 10, 2017 5:06 PM

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Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations

Madhuwanti Saha Sep 25, 2017 8:16 AM

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Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending support and drive

exchange4media Staff Sep 6, 2017 9:26 AM

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While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

exchange4media Staff Aug 8, 2017 7:49 AM

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As the official kids channel partner, Sony YAY! will air IKFW’s Mumbai and Delhi shows

exchange4media Staff Jul 20, 2017 2:14 PM

No other channel has launched with four indigenous shows: Leena Lele Dutta, Sony YAY!?blur=25

Come April 18, the kids’ category will get a new player from Sony Pictures Networks India called Sony YAY!, which will bank on its homegrown animated shows in an attempt to edge past the rest

exchange4media Staff Apr 13, 2017 8:00 AM