Week 50 ratings: Colors back at No. 2; Sony & Sab TV get more viewers?blur=25

Colors reclaimed the second position back from Zee TV in Week 50 of 2013, while Sony & Sab TV saw a slight increase in viewership. However, their rankings remained unchanged

exchange4media Staff Dec 20, 2013 7:46 AM

Week 44 ratings: Star Plus regains No. 1 spot; Zee TV loses 70 mn TVTs?blur=25

A week after losing its numero uno position, Star Plus clawed back to the top in Week 44 with 486 million TVTs. Zee TV lost its No. 1 spot and also 70 million TVTs during the week

exchange4media Staff Nov 12, 2013 7:48 AM

KBC ratings fall accentuates Sony's troubles?blur=25

Viewership fatigue and stiff competition from other channels has led to the decline in stickiness of KBC's Season 7, resulting in a ratings drop of more than 50 per cent

Abhinav Trivedi Oct 8, 2013 8:33 AM

Sony likely to garner Rs 200 crore plus revenue from KBC Season 7?blur=25

The channel has roped in 9 sponsors; most of the inventory has already been sold. As per sources, ad spots have been sold at Rs 3.5 lakh per spot

Abhinav Trivedi Aug 30, 2013 8:40 AM

Hindi GEC genre share remains consistent post digitisation?blur=25

Since the relative share of the genre has gone down as compared to others, we see the segment being affected. But Hindi GEC is still the most robust genre on TV today

Abhinav Trivedi Aug 14, 2013 8:44 AM

Digitisation gives SAB TV an edge over Sony in Week 31?blur=25

Digitisation is beginning to impact channels' positions as was visible in Week 31, which saw SAB TV consolidate its gains backed by its brand of humour-based content

Abhinav Trivedi Aug 12, 2013 8:01 AM

Broadcasters make a case for CPT?blur=25

Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say

Simran Sabherwal & Shobhana Nair Jul 9, 2013 8:42 AM

B Town lines up record breaking movie promotions on TV?blur=25

The television medium has always been used as a marketing platform for movies. The latest trend is the advent of movie marketing in daily soaps

Synjini Nandi Jul 4, 2012 1:50 AM

Sony beefs up fiction line-up with ‘Shubh Vivaah’?blur=25

With ‘Shubh Vivaah’ being one of Sony TV’s biggest show launches this year, the channel is heavily promoting the show on TV, print, outdoor & digital

Suraj Ramnath Feb 22, 2012 7:27 AM