SonyLIV takes 'short' route to 'long-term' success; launches two new short films

The twonew films join SonyLIV’srepertoire of 500 filmsalone in the short films category

exchange4media Staff Jun 23, 2017 7:50 AM

Sony MAX to air exclusive new weekly Hindi show, WWE Sunday Dhamaal

The show will feature the best action and family-friendly entertainment from WWE’s flagship programmes Raw® and SmackDown®

exchange4media Staff Jun 22, 2017 2:25 PM

CleverTap to drive growth of SonyLIV VOD app

SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user life cycle

exchange4media Staff Jun 21, 2017 1:07 PM

SonyLIV launches Gujarati rom-com web series, 'Kacho Papad Pako Papad'

The show marks yet another addition to SonyLIV’s regional content catalogue

exchange4media Staff May 17, 2017 6:49 PM

Sony Pictures Networks bags Aon Best Employers India 2017 title

Employee engagement at SPN, the only media and broadcast network feature among this year’s top 19 companies across industries, stacks up at 81%

exchange4media Staff May 12, 2017 1:02 PM

Sony has played a critical role in making IPL a larger-than-life brand: Rohit Gupta, SPN

Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cricket

Ruhail Amin May 6, 2017 3:37 PM

Sony MIX undergoes refresh to enhance viewers' visual experience

The fresh packaging aims to bring in more fluidity and minimalism to enhance the viewer’s visual experience

exchange4media Staff May 5, 2017 7:59 AM

363.9 million in 4 weeks: VIVO IPL 2017 already has more viewers than the entire IPL 2016 edition

In just 32 matches, IPL 2017 has already garnered a cumulative reach of 363.9 million viewers as against 361 million viewers for the complete IPL 2016 edition

exchange4media Staff May 5, 2017 7:55 AM

SPN completes first phase of Ten Sports Network acquisition

SPN’s cluster of nine sports channels will now include Sony SIX, Sony Six HD, Sony ESPN, Sony ESPN HD, TEN 1, TEN 1 HD, TEN 2, TEN 3, and TEN Golf HD

exchange4media Staff Mar 1, 2017 3:02 PM

What has broadcasters up in arms against TRAI's draft tariff regulations?

Telecom Regulatory Authority of India (TRAI) and the broadcasting fraternity are engrossed in a legal fight concerning the validity of the draft tariff regulations.

Saif Ahmad Khan Feb 17, 2017 8:54 AM

SPN partners with Slum Soccer to launch The National Inclusion Cup

With Sony Pictures Networks India’s support, this year the Slum Soccer team will be able to expand participation and provide better football training facilities to the underprivileged youth

exchange4media Staff Feb 10, 2017 8:15 AM

Sony BBC Earth readies for launch

Regulatory approvals for premium factual entertainment channel received

exchange4media Staff Feb 4, 2017 5:44 PM

SPN acquires TV and digital rights of Aircel Chennai Open 2017

The tournament, which is into its 22nd year, will be broadcast live on Sony SIX Sony, SIX HD as well as the SonyLIV app and website

exchange4media Staff Dec 29, 2016 8:17 AM

Guest Column: Cricket continues to be a unifying factor: Prasana Krishnan, SPN India

Prasana Krishnan, EVP & Business Head, Sony Pictures Networks shares his views on 2016 sports broadcasting industry, upcoming 2017 FIFA World Cup, BARC & many more.

Prasana Krishnan Dec 22, 2016 8:30 AM

Will CPT be the way forward for TV media buying?

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

exchange4media Staff Oct 17, 2016 8:02 AM

Publicis Worldwide bags SonyLIV's creative mandate

The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

exchange4media Staff Aug 23, 2016 1:40 PM

SONY ESPN, SONY ESPN HD to launch on Jan 17th

The two channels, SONY ESPN and SONY ESPN HD, will go live on January 17

exchange4media Staff Jan 12, 2016 5:16 PM

SPN acquires exclusive broadcast rights of MCL for the Indian Subcontinent

The matches will be telecast live on Sony SIX in India, Sri Lanka, Nepal, Bhutan, Afghanistan & Maldives

exchange4media Staff Dec 29, 2015 11:01 AM

Multi Screen Media (MSM)  is now Sony Pictures Networks India (SPN)

“Sony Pictures Networks India will continue to serve its audiences across geographies. More channels, more genres, more content, more movies, more digital and more television. This is our 6-fold path to serve the multitude of viewers whose hopes and expectations, we are aiming, to exceed.” Said NP Singh, CEO, Sony Pictures Networks India on the change

exchange4media Staff Dec 14, 2015 8:41 AM