sony-music-india-segmentation-study
sony music

20 brands are utilising Sony Music India's new segmentation study, which now uncovers 31 unique segments of music consumers

exchange4media Staff Dec 10, 2018 8:15 AM

Sony Music study decodes Indians based on their music consumption

The Sony Music Segmentation Study introduces a first-of-its-kind consumer segmentation model called ‘FECI’ & reveals insights on the music consumption habits & trends across different consumer segments

exchange4media Staff Jul 19, 2014 10:17 AM