With live sports now a major driver for OTT, is TV now up for some stiff competition??blur=25

With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OTT players. Will live sports here fetch in the same traction from advertisers as television eventually?

Madhuwanti Saha Apr 3, 2017 8:25 AM

PWL viewership soars amidst other sporting leagues?blur=25

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

exchange4media Staff Jan 18, 2017 10:48 AM

SPN to broadcast the Hero Caribbean Premier League in 6 Countries?blur=25

The network has also acquired the digital rights for the tournament and will live stream the matches on Sony LIV

exchange4media Staff Jun 29, 2016 12:36 PM

Sony LIV launches Hollywood library for English movie fans?blur=25

The library gives viewers a chance to access a wide selection of hugely popular American movies on digital devices of their choice

exchange4media Staff Apr 27, 2016 4:26 PM

Sony LIV celebrates Diwali with digital film 'Chhoti Khushi'?blur=25

The film’s social media campaign invites participants and viewers to send Diwali wishes to their family and friends

exchange4media Staff Nov 5, 2015 12:46 PM

AXN to stage world premiere of Hannibal Season 3 on Sony LIV ?blur=25

The world premiere will take place on June 5, 7:30 am onwards. Starting June 13, AXN will introduce a new series in its ‘Fresh from the US’ weekend slot, which will include CSI Cyber and Orphan Black Season 3 every Saturday

exchange4media Staff Jun 2, 2015 6:19 PM

Sony focuses on a way back to winning audience's heart?blur=25

N P Singh, CEO, MSM talks about launching new shows & return of old successful shows in order to win back audiences on Sony, key highlights of broadcast industry in 2014, the rise of e-tailers as a major advertising category, his support for Star RIO initiative, giving KBC a rest for a year, and more...

Priyanka Mehra & Collin Furtado Dec 10, 2014 9:58 AM

Evolve or perish - The new law of TV land?blur=25

Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay abreast with changing times

Abhinav Trivedi Oct 28, 2013 8:17 AM

Sony LIV launches 3 new TVCs to highlight its on-demand service?blur=25

The new ads by MSM's Sony LIV targets young urban consumers who like their entertainment in byte sizes on-the-go. The creative agency behind the campaign is Havas Media

exchange4media Staff Oct 15, 2013 7:40 AM

MSM launches VOD service Sony LIV?blur=25

The digital entertainment channel will provide entertainment on the go and also offer shows from Sony’s programming archives

exchange4media Staff Jan 22, 2013 1:19 AM