Olx bets big on mobile; witnesses 70% traffic from the medium?blur=25 claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's strategy, monetisation model & focus areas

Sonam Gulati May 5, 2014 9:45 AM

LinkedIn launches sponsored InMail on mobile?blur=25

The new feature will let marketers target specific recipients on the network on mobile as well. The professional network claims to have more than 50% page views via mobile

Sonam Gulati Mar 11, 2014 9:24 AM

Times Internet launches self-service augmented reality platform Alive Studio?blur=25

TIL has extended its AR app Alive to form Alive Studio. With this enhancement, the company is targeting a B2B play by aiming to sell it to brands, publishers, and media agencies

Sonam Gulati Mar 3, 2014 8:39 AM

Local language content could boost internet users by 24% in India: Study?blur=25

As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is provided in local languages

Sonam Gulati Feb 27, 2014 7:51 AM

Kavin Bharti Mittal's messaging app Hike crosses 15 mn users?blur=25

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives

Sonam Gulati Feb 25, 2014 8:09 AM

YouTube - the hottest new destination for advertising?blur=25

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati Feb 19, 2014 8:25 AM

InMobi grows user base to 759 million across 165 countries?blur=25

As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it reaches 945 million active users

Sonam Gulati Feb 17, 2014 7:57 AM

Jabong raises $27.5 mn from European investor CDC; bullish on expansion?blur=25

Rocket Internet-backed fashion & lifestyle e-tailer has revealed fund-raising news for the first time. The e-comm player will be using part of the capital to redesign its marketing strategy for the year ahead

Sonam Gulati Feb 5, 2014 7:57 AM

What makes WhatsApp tick in a highly competitive market??blur=25

Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage

Sonam Gulati Feb 3, 2014 8:06 AM