social

The move comes after pressure from the Indian government following incidents of mob beating allegedly triggered by fake messages on WhatsApp

exchange4media Staff Jul 20, 2018 2:14 PM

The agency will build stronger brand connect with the younger generation and bridge the gap between online and offline audiences.

exchange4media Staff Jul 20, 2018 1:29 PM

The policy will be implemented in the coming months. Inaccurate or misleading content, including doctored photos, to be removed

exchange4media Staff Jul 19, 2018 2:46 PM

The Microsoft-owned company has doubled its user base in the country in the past four years

exchange4media Staff Jul 19, 2018 2:06 PM

Croma

Industry experts who spoke to exchange4media feel that the spot scores on the craft level and gets the point across in a humorous way

Misbaah Mansuri Jul 18, 2018 8:52 AM

The account was won following a multi-agency pitch that witnessed participation from leading agencies. SoCheers will manage the entire social media marketing duties for Comicstaan

exchange4media Staff Jul 17, 2018 3:35 PM

fbb logo

fbb also collaborated with celebrities, Priyank Sharma, Aditi Bhatia, Chandan Shetty, and Ritabhari Chakraborty for this campaign

exchange4media Staff Jul 16, 2018 5:42 PM

Your access not for sale, big victory for all internet users, say Industry experts

Apeksha Mishra Jul 13, 2018 8:56 AM

In an effort to crack down on fake accounts and Russian bots, the social media platform has suspended 70 million accounts, leading to a $3.1 billion dip in market value on Monday

exchange4media Staff Jul 11, 2018 5:32 PM

The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri Jul 9, 2018 8:54 AM

KFC India for the first-ever time has unveiled a desi avatar of its iconic founder, Colonel Sanders

Misbaah Mansuri Jul 3, 2018 8:59 AM

A look at how brands are leveraging social media and what experts say are the upcoming trends

Dolly Mahayan Jul 2, 2018 8:58 AM

The social media giant recently received notice from the Indian government asking it to explain reports that it had shared information of its users with mobile device makers.

exchange4media Staff Jun 21, 2018 12:51 PM

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

Madhuwanti Saha Jun 21, 2018 8:54 AM

Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social media platforms including Facebook, Twitter and LinkedIn.

exchange4media Staff Jun 20, 2018 5:26 PM

The seventh annual Reuters Institute Digital News Report explores the changing environment around news across countries

exchange4media Staff Jun 20, 2018 8:50 AM

In an endeavour by Virat and Puma to make every Indian adopt a fit and active lifestyle, from now on, the 18th of every month will witness the travelling COAP Play Wagon in Goa and Bangalore.

exchange4media Staff Jun 19, 2018 11:28 AM

Social Frontier

Social Frontier’s AI and machine learning-backed marketing tool, Kintegra simplifies complexities surrounding digital marketing

exchange4media Staff Jun 18, 2018 4:42 PM

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something

exchange4media Staff Jun 18, 2018 4:12 PM

According to CMO Keith Weed, as much as 40 per cent of influencers have been involved with buying followers at some point, sometimes accidentally

exchange4media Staff Jun 18, 2018 11:41 AM

Advertisment

Advertisment

Advertisment

Advertisment