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Video ad format continued to account for half of the ad revenue, with Video Website Card increasingly becoming the format of choice with advertisers launching new product/service

exchange4media Staff Oct 25, 2018 7:14 PM

OriflameVMLYR

VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels

exchange4media Staff Oct 25, 2018 1:57 PM

Social Kinnect fbb

The campaign will display various looks and styles from the brand's latest festive collection exclusively on Instagram

exchange4media Staff Oct 24, 2018 6:15 PM

SocialKinnect

The agency will be responsible for driving and delivering the overall social media requirements of the group

exchange4media Staff Oct 17, 2018 9:06 PM

NitinBhatiaMeltwater

Bhatia previously served as Managing Director from the company’s Bangalore office

exchange4media Staff Oct 12, 2018 3:06 PM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

The Big Bang Awards for Excellence in Communication and Media were given away during a function held at The Ritz Carlton, Bangaluru on September 28

exchange4media Staff Oct 1, 2018 8:54 AM

Guest Column: Ramakant Khandelwal, Chief Marketing Officer, PAYBACK India explains how to keep the digital savvy customer engaged while telling your brand story

Ramakant Khandelwal Oct 1, 2018 8:52 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

The agency will be responsible for handling the Digital Strategy, Social Media & Digital Media Buying and Planning across India.

exchange4media Staff Sep 24, 2018 12:32 PM

While influencer marketing has been present for a few years now, the world is increasingly waking up to its potency, with social media as the driving force

Dolly Mahayan Sep 20, 2018 8:59 AM

‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’ has been Shimit Amin, the director of films such as Chak De, Rocket Singh – Salesman of the year, Ab Tak Chappan.

exchange4media Staff Sep 18, 2018 2:58 PM

With the objective of launching fbb’s Pujo collection, Digital Media Agency Social Kinnect coined the term Glam Tram

exchange4media Staff Sep 17, 2018 2:47 PM

Social Kinnect’s mandate includes handling and managing the brand's various digital platforms, along with online response management, media buying, and the web & search optimization management.

exchange4media Staff Sep 14, 2018 1:29 PM

Parveez Nasyam, CEO & Managing Director - Xenium Digital Pvt. Ltd. speaks about current trends in the digital world and whether Adblocking software is a sign of worry for brands

Dolly Mahayan Sep 5, 2018 7:35 PM

On National Sports Day, Decathlon India wanted to change the way people looked at sports and inspire them to get back on the field

exchange4media Staff Sep 3, 2018 1:02 PM

The agency will plan and implement 360-degree digital marketing for the company

exchange4media Staff Aug 29, 2018 4:30 PM

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM

The brand mandate includes all activities on digital media, including Rustomjee's performance marketing, search engine optimization, as well as its online reputation management and analytics.

exchange4media Staff Aug 21, 2018 12:11 PM