social
Trubore and Big Trunk Communications?blur=25

Big Trunk Communications will be involved in Trubore's social media strategy and media advertising, along with content creation and design

exchange4media Staff Nov 27, 2019 12:58 PM

ShareChat logo?blur=25

ShareChat Chief Business Officer, Sunil Kamath, talks about how brands can benefit from the platform’s regional reach and scale, as it opens its doors to advertisers

Shikha Paliwal Nov 25, 2019 9:16 AM

TikTok Instagram?blur=25

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

Lenskart Bhuvan Bam?blur=25

Conceptualised by Mullen Lowe Lintas, the #HalkaRakhYaar campaign has been rolled out for the launch of Lenkart's AIR range

exchange4media Staff Nov 19, 2019 5:15 PM

Praharsh Dixit?blur=25

Dixit will be heading the Strategy and Social Media team and will also play a crucial role in nurturing existing clients and meeting their requirements in the social media arena

exchange4media Staff Nov 7, 2019 4:17 PM

Dentsu Impact?blur=25

The agency had previously partnered with Antara Senior Living for the launch of their first community in Dehradun

exchange4media Staff Nov 6, 2019 3:24 PM

DLF Promenade Mixed Route Juice?blur=25

Mixed Route Juice aims to deliver disruptive and avant-garde ideas to give the brand a new push

exchange4media Staff Nov 5, 2019 5:22 PM

Air purifier sales Delhi pollution?blur=25

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

Brandie pic?blur=25

This partnership will grant 10 of Startup India’s selected businesses a free three months trial on Brandie’s platform to build social media communities of vocal ambassadors and brand loyalists

exchange4media Staff Nov 4, 2019 3:01 PM

TSBI and Bala?blur=25

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Ratan Tata Instagram?blur=25

The 81-year old businessman who has not been active on social media gained nearly 50,000 likes and 85,000 followers in no time

exchange4media Staff Nov 1, 2019 1:49 PM

Helo's  #AntiDengue campaign?blur=25

The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes

exchange4media Staff Oct 30, 2019 2:27 PM

social media ad campaigns?blur=25

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

Fulcro and Whisper?blur=25

Fulcro will be responsible for channelising Whisper range of products on digital, including on social media

exchange4media Staff Oct 22, 2019 11:56 AM

Zee TV’s #MovieMasti filter?blur=25

The channel amplified the social media phenomenon of its hit game show ‘Movie-Masti with Maniesh Paul' and promoting #MovieMasti filter in a never-seen-before roadshow format

exchange4media Staff Oct 18, 2019 3:46 PM

Boycott?blur=25

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

social beat?blur=25

Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli appointed to the post for Mumbai and Bengaluru

exchange4media Staff Oct 16, 2019 12:42 PM