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Arvind Kejriwal?blur=25

Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics

Shreshtha Verma Feb 13, 2020 8:34 AM

AAP Delhi Polls Meme?blur=25

Hashtags such as #DelhiResults, #ManojTiwari, #AAPWinningDelhi, #KamalfattgayaDilliMein,#Rinkiyakepap took Twitter by storm as Arvind Kejriwal-led Aam Aadmi Party won 62 out of 70 seats

exchange4media Staff Feb 12, 2020 8:22 AM

Delhi Election Results?blur=25

Ahead of the results, political parties have taken their fight to social media, sparring over who will rule Delhi for the next term

Shreshtha Verma Feb 11, 2020 8:12 AM

Prithi Joshi, Bumble?blur=25

Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India

Tasmayee Laha Roy Feb 6, 2020 8:11 AM

KIA Motors Meerkat?blur=25

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

Gozoop?blur=25

The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO

exchange4media Staff Feb 4, 2020 4:28 PM

Brand Image?blur=25

Guest Column: Neeraj Pratap Sangani, Chief Business Officer of Hansa Cequity, says in an age where aggressive behaviour is the norm, marketers can either ride the trends or go against the tide

Neeraj Pratap Sangani Feb 3, 2020 10:44 AM

Elections?blur=25

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

Social media marketing?blur=25

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

Arnab Goswami Kunal Kamra?blur=25

The video of stand up comedian Kunal Kamra's encounter with noted Indian journalist Arnab Goswami on an IndiGo flight went viral on social media

Shreshtha Verma Jan 30, 2020 9:24 AM

Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

Wave X?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM

Faye D Souza?blur=25

Firework TV is a short-video social networking platform. Formal announcement likely by next week

Naziya Alvi Rahman Jan 21, 2020 7:33 AM

Abhijeet Bhansali?blur=25

YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil

exchange4media Staff Jan 16, 2020 5:50 PM

The social street the blank canvas?blur=25

The agency has been conceptualised to bring true integration in campaigns, understand brand requirements and help create consumer connect

exchange4media Staff Jan 15, 2020 5:02 PM

Wave X Remix Culture?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 14, 2020 8:24 AM

Decade Challenge?blur=25

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

Shraddha Kapoor Helo Superstar?blur=25

The campaign invites users to participate and showcase their creative streak across eight different categories

exchange4media Staff Jan 8, 2020 2:22 PM

Deepika TikTok?blur=25

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM