social
Influencer Marketing?blur=25

Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media

Shreshtha Verma Dec 27, 2019 9:00 AM

Instagram?blur=25

The report was revealed by  actor Tiger Shroff, who is considered a trendsetter in Bollywood

exchange4media Staff Dec 26, 2019 6:07 PM

Wave X?blur=25

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

Social Beat and Khadims?blur=25

Social Beat will manage Khadim’s social media marketing and media buying

exchange4media Staff Dec 23, 2019 8:44 AM

IPRCCC Data in Communication Panel?blur=25

A panel discussion between communication experts looks at the brave new world of data in communication strategies, the advantages and the challenges

exchange4media Staff Dec 20, 2019 7:16 PM

Aditya Ghosh?blur=25

At the e4m IPRCCC, Ghosh, CEO - India & South Asia, OYO, shared insights on how to stay relevant and authentic in the age of social media

exchange4media Staff Dec 20, 2019 1:41 PM

Mithun Appaiah?blur=25

CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM

Mahua Moitra?blur=25

Moitra who recently moved the Supreme Court against the amended Citizenship Act tweeted about the development

exchange4media Staff Dec 17, 2019 1:59 PM

Year Ender Digital Ads?blur=25

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Onion Ads?blur=25

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM

Mandeep Malhotra?blur=25

Malhotra, Founding Partner, CEO, The Social Street, spells out the trends and challenges of the OOH sector, and how the industry has fared this year

Noel Dsouza Dec 12, 2019 8:58 AM

Katrina Kaif Kay Beauty?blur=25

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted pencil

exchange4media Staff Dec 11, 2019 12:26 PM

Everymedia Logo?blur=25

The media-tech company will be entrusted with a bouquet of perception management duties for Alpha 7 Seas

exchange4media Staff Dec 10, 2019 1:15 PM

Rohan Shah?blur=25

Prior to this, Shah was Associate Vice President & Business Head – West at Kinetic India

exchange4media Staff Dec 10, 2019 10:13 AM

MVS Murthy?blur=25

Murthy, Head of Digital & Marketing, Tata Asset Management, tells us why OOH is a great medium for their brand and the kind of ROI they are expecting from their OOH campaigns

Noel Dsouza Dec 10, 2019 9:14 AM

Jai Kewalramani, Founder & CEO, Jaibo?blur=25

Jai Kewalramani, Founder & CEO, Jaibo in conversation with exchange4media shares his views on the PR industry, key drivers of the digital era, future of integrated communication agencies and more

exchange4media Staff Dec 9, 2019 3:10 PM

Max Life Insurance 'Protect a Smile’ initiative?blur=25

With this initiative, Max Life looks at empowering underprivileged children by funding one year’s education for every death claim it settles for its ‘Term Insurance Plans’

exchange4media Staff Dec 6, 2019 5:21 PM

Delhi Elections?blur=25

Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy Dec 6, 2019 8:53 AM

Social Street?blur=25

Pandya will work closely with Chairman & Founding Partner Pratap Bose; will handle West and East zones

exchange4media Staff Dec 3, 2019 12:00 PM

YouTube icon?blur=25

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM