Hours after PM Modi left his 53+ million Twitter followers guessing about his social media hiatus, the hashtags #IwillAlsoLeave Twitter and #NoModiNoTwitter started trending

exchange4media Staff Mar 3, 2020 12:09 PM

The Prime Minister who has 53.3 million followers on Twitter, has always leveraged social media platforms to build his brand

exchange4media Staff Mar 3, 2020 8:14 AM

Though the new campaign, Times of India showcases all the initiatives that brought about a transformative change in the society

exchange4media Staff Mar 2, 2020 5:35 PM

 The film, conceptualized by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices

exchange4media Staff Mar 1, 2020 11:24 PM

This IPL, ShareChat expects to garner more than a billion impressions for its cricket-special content from 60 million monthly active users

exchange4media Staff Feb 25, 2020 5:26 PM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

At the 9th edition of the News Next Conference, Pankaj Pachauri, Founder & Editor-in-Chief of Gonews, spoke about 'Social Media and India's Digital Economy'

exchange4media Staff Feb 22, 2020 3:27 PM

Ferrero Rocher is also creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media engagement

exchange4media Staff Feb 13, 2020 7:35 PM

Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics

Shreshtha Verma Feb 13, 2020 8:34 AM

Hashtags such as #DelhiResults, #ManojTiwari, #AAPWinningDelhi, #KamalfattgayaDilliMein,#Rinkiyakepap took Twitter by storm as Arvind Kejriwal-led Aam Aadmi Party won 62 out of 70 seats

exchange4media Staff Feb 12, 2020 8:22 AM

Ahead of the results, political parties have taken their fight to social media, sparring over who will rule Delhi for the next term

Shreshtha Verma Feb 11, 2020 8:12 AM

Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India

Tasmayee Laha Roy Feb 6, 2020 8:11 AM

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO

exchange4media Staff Feb 4, 2020 4:28 PM

Guest Column: Neeraj Pratap Sangani, Chief Business Officer of Hansa Cequity, says in an age where aggressive behaviour is the norm, marketers can either ride the trends or go against the tide

Neeraj Pratap Sangani Feb 3, 2020 10:44 AM

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

The video of stand up comedian Kunal Kamra's encounter with noted Indian journalist Arnab Goswami on an IndiGo flight went viral on social media

Shreshtha Verma Jan 30, 2020 9:24 AM

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM