The #RahoMusicallyPositive video prompts the viewers of MTV and MTV Beats to do their bit while they stay safe at home

exchange4media Staff May 13, 2020 12:00 AM

Tesla CEO Elon Musk and partner Canadian singer, Grimes named their son X Æ A-12 which created a storm among netizens and left them wondering the correct pronunciation of it

Sanstuti Nath May 11, 2020 9:29 AM

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

exchange4media Staff May 9, 2020 9:58 AM

Bose is an advertising industry veteran and the former President of The Advertising Club

exchange4media Staff May 8, 2020 11:55 AM

The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic

exchange4media Staff May 7, 2020 1:20 PM

Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation

Misbaah Mansuri May 7, 2020 8:38 AM

Nagesh Banga, Deputy Country Manager, BIGO LIVE, talks about plans to make the app as localized as possible to cater to the growing demand for social media platforms in India today

exchange4media Staff May 4, 2020 9:17 AM

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of Corcoise Films

exchange4media Staff Apr 29, 2020 4:59 PM

Castrol India has also started an appreciation campaign for the trucker community through the #SaluteTruckers campaign

exchange4media Staff Apr 25, 2020 10:12 AM

Conceptualised by Wunderman Thompson, the film will be promoted on television and digital platforms

exchange4media Staff Apr 25, 2020 9:54 AM

The campaign has garnered 62 million impressions, a reach of 14 million and 18.2 million views

exchange4media Staff Apr 25, 2020 9:40 AM

The campaign highlighted the fact that even after the lockdown ends, we all will make sure that nature does not go through exploitation again

exchange4media Staff Apr 23, 2020 5:36 PM

'Tiger King', 'Stranger Things', and dating shows 'Love Is Blind' and 'Too Hot to Handle' saw the highest viewership

exchange4media Staff Apr 22, 2020 9:03 AM

Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant

Simran Sabherwal Apr 20, 2020 8:54 AM

Sunil Kamath, CBO of ShareChat, discusses how the platform has been silently leading a social media revolution by exploring new and unconventional content genres

Tasmayee Laha Roy Apr 20, 2020 8:54 AM

Using its brand mascot, an adorable bee, Hiver conveys best practices such as greeting with an ‘Indian Namaste’ instead of a handshake, washing hands and wearing masks

exchange4media Staff Apr 19, 2020 10:22 AM

iD’s new campaign encourages everyone to adopt the unconditional love of a mother for those in need during these difficult times

exchange4media Staff Apr 18, 2020 4:00 PM

The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds

exchange4media Staff Apr 18, 2020 10:00 AM

The spot has been conceptualised by Ogilvy Bangalore

exchange4media Staff Apr 16, 2020 8:35 AM

The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques

Sanstuti Nath Apr 16, 2020 8:20 AM