social
social distancing?blur=25

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

jumbo king?blur=25

With social responsibility as its new theme, Jumbo King has a three-pronged approach towards its social media campaign

exchange4media Staff Mar 28, 2020 10:00 PM

McDonalds?blur=25

The fast-food chain's Brazilian ad around the COVID-19 crisis was inexplicably pulled down after criticism from some Twitter users

exchange4media Staff Mar 27, 2020 3:42 PM

Zee5 Be Calm Be Entertained?blur=25

As part of this initiative, ZEE5 will bring a slate of new original shows for its users to stream it across devices

exchange4media Staff Mar 27, 2020 12:00 AM

OOH and impact of Coronavirus?blur=25

OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back

Noel Dsouza Mar 26, 2020 8:26 AM

Fake news?blur=25

From YouTube changing its guidelines to Twitter adjusting its search prompt, social media platforms are taking concrete steps to stem the rot of misleading information

Shreshtha Verma Mar 26, 2020 8:24 AM

Zee Hindi?blur=25

The channel has curated a special bouquet of movie titles as part of #HumAndarCoronaBahar initiative

exchange4media Staff Mar 24, 2020 8:00 PM

Dainik Bhaskar masthead?blur=25

As cases of the novel Coronavirus continues to grow, several states have imposed Section 144 prohibiting the assembly of 4 or more people

exchange4media Staff Mar 24, 2020 12:39 PM

Twitter?blur=25

The development is the first indicator that the Coronavirus pandemic has also affected social media platforms

exchange4media Staff Mar 24, 2020 9:03 AM

Dineout Later Stay Home Now?blur=25

They had also created a Facebook event ‘Stay Home’, inviting people to have lunch from the comfort and safety of their homes, for a virtual dine-in on 22nd March, the day of the Janta Curfew

exchange4media Staff Mar 24, 2020 12:00 AM

Supr?blur=25

The grocery delivery service is stepping up the numbers while maintaining social distancing to ensure customers don't suffer due to lack of essential provisions

exchange4media Staff Mar 23, 2020 10:00 PM

Chhandita Nambiar Helo?blur=25

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

Hotstar billboard?blur=25

The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay

exchange4media Staff Mar 17, 2020 4:57 PM

Mothers Recipe Perception Badlo?blur=25

The campaign which challenges gender stereotypes, sees people sharing their opinion on the change they want to see

exchange4media Staff Mar 16, 2020 3:08 PM

Bausch and Lomb Holi Ad?blur=25

The campaign which went live on March 7th saw a digital release across Bausch + Lomb’s social media platforms

exchange4media Staff Mar 12, 2020 4:01 PM

bombay hc?blur=25

The accounts of the influencers were blocked in July 2019 after an FIR was filed against them for inciting religious disharmony though a video

exchange4media Staff Mar 12, 2020 3:10 PM

blink?blur=25

The agency recently unveiled its first video collaboration with the energy company

exchange4media Staff Mar 11, 2020 1:59 PM

Whatsapp Dark?blur=25

Soundtracked by a version of The Sound of Silence, the film depicts awkward and painful instances of people’s phones lighting up in the dark at inopportune moments

exchange4media Staff Mar 9, 2020 8:27 AM

Hashtag Orange?blur=25

The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency

exchange4media Staff Mar 6, 2020 1:08 PM