social
Mandeep Malhotra?blur=25

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

exchange4media Staff May 9, 2020 9:58 AM

Pratap Bose?blur=25

Bose is an advertising industry veteran and the former President of The Advertising Club

exchange4media Staff May 8, 2020 11:55 AM

Parle Kismi New Logo?blur=25

The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic

exchange4media Staff May 7, 2020 1:20 PM

virtual awards?blur=25

Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation

Misbaah Mansuri May 7, 2020 8:38 AM

Nagesh Banga BIGO LIVE?blur=25

Nagesh Banga, Deputy Country Manager, BIGO LIVE, talks about plans to make the app as localized as possible to cater to the growing demand for social media platforms in India today

exchange4media Staff May 4, 2020 9:17 AM

Asian Paints Stay Home Stay Safe?blur=25

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of Corcoise Films

exchange4media Staff Apr 29, 2020 4:59 PM

Castrol Hang Up Your Keys Campaign?blur=25

Castrol India has also started an appreciation campaign for the trucker community through the #SaluteTruckers campaign

exchange4media Staff Apr 25, 2020 10:12 AM

Goodknight Stay Home Stay Protected?blur=25

Conceptualised by Wunderman Thompson, the film will be promoted on television and digital platforms

exchange4media Staff Apr 25, 2020 9:54 AM

Rewind Kia campaign?blur=25

The campaign has garnered 62 million impressions, a reach of 14 million and 18.2 million views

exchange4media Staff Apr 25, 2020 9:40 AM

fm?blur=25

The campaign highlighted the fact that even after the lockdown ends, we all will make sure that nature does not go through exploitation again

exchange4media Staff Apr 23, 2020 5:36 PM

Netflix?blur=25

'Tiger King', 'Stranger Things', and dating shows 'Love Is Blind' and 'Too Hot to Handle' saw the highest viewership

exchange4media Staff Apr 22, 2020 9:03 AM

Srinivasu Allaphan, JK Tyre?blur=25

Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant

Simran Sabherwal Apr 20, 2020 8:54 AM

Sunil Kamath?blur=25

Sunil Kamath, CBO of ShareChat, discusses how the platform has been silently leading a social media revolution by exploring new and unconventional content genres

Tasmayee Laha Roy Apr 20, 2020 8:54 AM

hiver?blur=25

Using its brand mascot, an adorable bee, Hiver conveys best practices such as greeting with an ‘Indian Namaste’ instead of a handshake, washing hands and wearing masks

exchange4media Staff Apr 19, 2020 10:22 AM

iD Fresh?blur=25

iD’s new campaign encourages everyone to adopt the unconditional love of a mother for those in need during these difficult times

exchange4media Staff Apr 18, 2020 4:00 PM

Duroflex?blur=25

The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds

exchange4media Staff Apr 18, 2020 10:00 AM

digital?blur=25

The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques

Sanstuti Nath Apr 16, 2020 8:20 AM

HDFC?blur=25

The Leo Burnett India campaign is based on the outer grid of HDFC Bank’s logo; physical markers have been created on the ground to help people follow social distancing

exchange4media Staff Apr 15, 2020 4:46 PM

Digital?blur=25

Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown

Nafisa Shaheen Apr 13, 2020 9:19 AM