social
KanikaMittal

Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more

Shikha Paliwal Sep 13, 2019 8:10 AM

SocialMedia

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

3D

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

twitter

We take a look at how the Twitterati reacted with some posts that went viral

exchange4media Staff Sep 6, 2019 11:01 AM

facebook

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference

Noel Dsouza Sep 4, 2019 8:56 AM

Wonderchef and Social Beat

Social Beat will manage digital communication, including videos, social media across various product verticals of the brand

exchange4media Staff Sep 3, 2019 4:54 PM

SocXo

Whitepaper highlights the massive business opportunity present in social selling

exchange4media Staff Aug 29, 2019 6:00 PM

facebook

The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

exchange4media Staff Aug 28, 2019 6:03 PM

Social Beat

While the ongoing campaign has got multiple entries and views on TikTok, Social Beat is also working on a social media strategy in 11 languages

exchange4media Staff Aug 26, 2019 1:31 PM

RollingCircle

The account will be serviced out of The Rolling Circle office in Mumbai

exchange4media Staff Aug 20, 2019 3:34 PM

Socia Media Influencers

Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates

Shreshtha Verma Aug 12, 2019 8:43 AM

Juice

The agency will give the brand a fresh look and pomp in the social media universe

exchange4media Staff Aug 7, 2019 2:40 PM

#Tweetups aim to take the online conversation offline, breaking down barriers between diverse cultures and ethnicities through the power of conversation.

exchange4media Staff Jul 30, 2019 5:33 PM

Facebookimage

The number of daily active users stood at 1.59 billion and the number of monthly active users was 2.41 billion

exchange4media Staff Jul 25, 2019 9:46 AM

Facebookimage

Under the agreement, Facebook will be required to obtain purpose and use certifications from apps and third-party developers who use Facebook data

exchange4media Staff Jul 25, 2019 9:02 AM

tiktok

We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms

Dolly Mahayan Jul 24, 2019 8:41 AM

Social Inclusion

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff Jul 19, 2019 8:46 AM

Ganesh Natarajan LYK

Dr. Natarajan will work closely with LYK founder Adris Chakraborty to create the advisory board and also act as a mentor to the LYK team

exchange4media Staff Jul 16, 2019 5:39 PM

Subway Dentsu

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

exchange4media Staff Jul 15, 2019 2:37 PM