Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.
Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go through mobile devices. The company also announced it has reached more than 2 million active advertisers
LinkedIn has expanded its Marketing Solutions portfolio, something it sees touching the $ 1 billion mark by 2017, with the addition of new products and now offers advertisers a way to reach audiences across the internet
FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?
With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays