Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends

exchange4media Staff 21-December-2012

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends, as per the MindShift Interactive study

exchange4media Staff 20-December-2012

Marketers are shifting to digital because of flexibility, scalability and real-time measurable results, says Ajay Anand, Global Head, Infosys BrandEdge

Ajay Anand 27-April-2012

Online travel portal, Goibibo, has been investing about 100 per cent of its spends in social media marketing. In a conversation with e4m, Deepak Tuli, Head, Goibibo, elaborates on how social media marketing is driving traffic on the site, besides the company’s expansion plans...

Shubhi Tandon 09-September-2011

Digital agency 22 feet has launched an interactive website for the latest campaign by Fastrack, called ‘Why the World Moved on’. The website is designed around the new TVC and allows navigation using a keyboard as well as a mouse to drag it along.

Shubhi Tandon 08-September-2011

Techno-marketing company BrandAppZ has been designing apps to help brands engage with their consumers better. These apps are custom-made for different kind of campaigns and can be self-designed as well. BrandAppZ has worked with brands such as Sony Ericsson,, LG Electronics, and Fox History & Traveller Channel, among others.

Shubhi Tandon 16-August-2011

Brands have been engaging with consumers on social media for quite some time now. exchange4media looks at how effective Facebook fans and ‘likes’ are for a brand and how to best tap them.

Shubhi Tandon 16-August-2011

Facebook has launched a guide for businesses and marketers that is aimed at helping them use the social networking site for building, engaging and amplifying themselves.

Shubhi Tandon 30-July-2011

Search marketing firm Communicate 2 forays into social media marketing, launches Facebook campaign for Casino Royale Goa. 

Gopal Sathe 03-June-2011

Social media evangelists Digital Vidya launch their own social media agency dvBytes, which will focus more on consultancy and education but will also carry out execution of social media plans and creation of social apps.

exchange4media Staff 03-June-2011

Kiran Mani, Head of Sales, Google India is deeply involved with YouTube, and shares his views with exchange4media…

Gopal Sathe 26-May-2011

Does social media have a role to play in Public Affairs? Yes, says James Ward of Incanus. In conversation with e4m, Ward talked about the ways in which Incanus has been able to use networks like LinkedIn, Twitter and Facebook.

Gopal Sathe 24-May-2011

For Cheil Worldwide’s Naresh Gupta, today, the challenge was figuring the right kind of engagement that was possible with social media. He shares with e4m how Samsung has been using social media to its advantage...

Gopal Sathe 24-May-2011

Adepto Solutions has created for Facebook, which is hoped to revolutionise the use of social media for e-commerce. Games2Win’s Alok Kejriwal has joined the Board as advisor.

Gopal Sathe 11-February-2011

Loop Mobile has tied up with Windchimes Communications to help build the brand on social networks like Twitter and Facebook.

exchange4media Staff 10-February-2011