social-media

The mandate will include social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff Jul 4, 2017 2:39 PM

Qoruz launches Social Media Campaign Tracker to help companies measure up

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff Jun 20, 2017 7:36 AM

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Ashish Bahukhandi May 25, 2017 8:09 AM

JWT’s #mydaugtherwill fights for women's equality

The new campaign questions why women are not allowed to perform the final rites of loved ones

exchange4media Staff Feb 23, 2017 8:32 AM

Social Media Day 2016 explores social media's impact on global communication

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha Jun 30, 2016 8:08 AM

Facebook’s new mobile ad product Canvas now globally available

Facebook announced today that its new ad product, Canvas, is now globally available for advertisers.

exchange4media Staff Feb 27, 2016 5:34 PM

Can 2016 be the year of Snapchat?

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

Abhinn Shreshtha Feb 4, 2016 9:02 AM

Is 2016 the year of Instagram?

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha Jan 14, 2016 8:12 AM

Facebook announces a change in the way it charges brands for ads

As per the new update, Facebook said it has changed its definition of cost per click (CPC) to include only clicks to websites and apps and not likes, shares and comments

exchange4media Staff Jul 10, 2015 2:54 PM

Facebook launches Ads Manager app; reaches 2 million advertisers

Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go through mobile devices. The company also announced it has reached more than 2 million active advertisers

exchange4media Staff Feb 26, 2015 3:08 PM

LinkedIn goes beyond the 'walled garden' with expanded portfolio

LinkedIn has expanded its Marketing Solutions portfolio, something it sees touching the $ 1 billion mark by 2017, with the addition of new products and now offers advertisers a way to reach audiences across the internet

Abhinn Shreshtha Feb 21, 2015 3:23 PM

Tech studio Kuliza analyses Indian brands' social media effectiveness in a study

The research was done on 508 leading brands with India specific Facebook pages across 7 industry verticals: FMCG, CD, BFSI, Hospitality, Automobile, Fashion Retail and Food Retail

exchange4media Staff Dec 3, 2014 8:54 AM

What advertisers may find on Facebook Atlas

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha Nov 6, 2014 8:00 AM

Combined power of Big Data and Social Analytics

Benefits of Big Data and Social Analytics sound too good for any top executive team to not jump on this bandwagon. But there still remain quite a few challenges, says TO THE NEW's Narinder Kumar

Narinder Kumar Sep 10, 2014 8:02 AM

Social media pitfalls brand managers should avoid

From associating with irrelevant influencers to a lack of multi-strategy approach for social platforms, exchange4media delves into the social media blunders that brands are prone to making

Abhinn Shreshtha Jun 27, 2014 7:56 AM

We are now being thought of as a marketing platform: Kirthiga Reddy

We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India

Rashi Bisaria May 22, 2014 8:56 AM

NDA to cross 300-mark, Congress may fall below 100: Social media exit poll

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

Listening provides insights to improve your processes: Deepali Naair

With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays

Abhinna Shreshtha Mar 28, 2014 9:27 AM

Coke's anti-social media ad generates social media buzz

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy Feb 24, 2014 8:58 AM

Six free social media tools for brand managers in 2014

exchange4media takes a look at how tools such as HootSuite, Social Mention, Topsy, HowSociable, Tagboard and Klout can help marketers gauge their performance on social media

Abhinna Shreshtha Jan 28, 2014 8:23 AM