From associating with irrelevant influencers to a lack of multi-strategy approach for social platforms, exchange4media delves into the social media blunders that brands are prone to making

Abhinn Shreshtha 27-June-2014

We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India

Rashi Bisaria 22-May-2014

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff 16-May-2014

With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays

Abhinna Shreshtha 28-March-2014

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy 24-February-2014

exchange4media takes a look at how tools such as HootSuite, Social Mention, Topsy, HowSociable, Tagboard and Klout can help marketers gauge their performance on social media

Abhinna Shreshtha 28-January-2014

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha 15-January-2014

The digital agency of the future will have two broad departments - Creative & Engagement Planning, therefore, the composition of the creative team needs a relook, says iContract's Prashanth Challapalli

Prashanth Challapalli 06-January-2014

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha 26-December-2013

Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discovery to purchase

Abhinna Shreshtha 13-December-2013

This acquisition marks a further step towards WPP's goal of developing its networks in fast-growth markets and sectors & continues WPP's strategy of strengthening the Group's capabilities in digital media

exchange4media Staff 11-December-2013

The agency has already started re-structuring the brand's social media campaign, reveal industry sources

Priyanka Nair 12-September-2013

With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee

Priyanka Nair 01-May-2013

The Award is in recognition of the work done by the agency for clients such as Hero MotoCorp, Fevikwik, Sunsilk, Complan, Project Nanhi Kali and more

exchange4media Staff 21-February-2013

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends

exchange4media Staff 21-December-2012

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends, as per the MindShift Interactive study

exchange4media Staff 20-December-2012

Marketers are shifting to digital because of flexibility, scalability and real-time measurable results, says Ajay Anand, Global Head, Infosys BrandEdge

Ajay Anand 27-April-2012

Online travel portal, Goibibo, has been investing about 100 per cent of its spends in social media marketing. In a conversation with e4m, Deepak Tuli, Head, Goibibo, elaborates on how social media marketing is driving traffic on the site, besides the company’s expansion plans...

Shubhi Tandon 09-September-2011

Digital agency 22 feet has launched an interactive website for the latest campaign by Fastrack, called ‘Why the World Moved on’. The website is designed around the new TVC and allows navigation using a keyboard as well as a mouse to drag it along.

Shubhi Tandon 08-September-2011

Techno-marketing company BrandAppZ has been designing apps to help brands engage with their consumers better. These apps are custom-made for different kind of campaigns and can be self-designed as well. BrandAppZ has worked with brands such as Sony Ericsson,, LG Electronics, and Fox History & Traveller Channel, among others.

Shubhi Tandon 16-August-2011