According to CMO Keith Weed, as much as 40 per cent of influencers have been involved with buying followers at some point, sometimes accidentally

exchange4media Staff Jun 18, 2018 11:41 AM

The agency has been tasked with the entire spread of digital communication, including remodelling the website, advanced social media operations including SEO and development of a brand strategy to create engaging and creative content.

exchange4media Staff Jun 13, 2018 4:25 PM

The social media agency which will be hired by September, will be tasked with using social media to re-brand Delhi as a tourist friendly destination.

exchange4media Staff Jun 4, 2018 6:11 PM

Conceptualised along with Carpe Diem Social Media Solutions, this first of its kind chat bot is unique in terms of its idea and execution. MNX Super League airs weeknights at 11 PM.

exchange4media Staff Jun 1, 2018 5:32 PM

The much-awaited biopic on Sanjay Dutt’s life will hit the theatres on June 29 but the Internet world is already in awe of actor Ranbir Kapoor

Dolly Mahayan Jun 1, 2018 8:58 AM

The mandate includes handling Social Media Management (SMM), Search Engine Optimisation (SEO), Online Reputation Management (ORM) and paid marketing services

exchange4media Staff May 31, 2018 11:35 AM

In an interview with exchange4meida, Congress' Social Media Strategist Mayur Shekhar Jha talks about the growing clout of social streams and how it is set to play a bigger role in the 2019 general elections.

Ruhail Amin May 30, 2018 8:54 AM

Sightsavers has positively impacted the lives of millions of people in India, whether it is by restoring their sight (from blindness or near-blindness) or by helping rebuild the lives of those who will never regain their sight.

exchange4media Staff May 28, 2018 8:03 PM

A social media campaign titled ‘Cricket with Rannvijay’ called out to cricket fans of Kolkata, challenging them to play better than Rannvijay and get an opportunity to enjoy Pizza Hut pan pizzas with him.

exchange4media Staff May 26, 2018 10:00 AM

The mandate encapsulates digital communication and digital media creative duties.

exchange4media Staff May 21, 2018 1:05 PM

The mandate includes handling the creative strategy and management of the brand’s digital assets.

exchange4media Staff May 18, 2018 4:15 PM

The executives are being recruited to understand the pulse of the region and be the eyes and ears for the government, says an MIB official

Nishant Saxena May 17, 2018 9:00 AM

Big Bazaar created immense visibility for their ‘Public Holiday Sale” campaign and pushed visitors to try online shopping by partnering with RVCJ Media to create a buzz on social media.

exchange4media Staff May 14, 2018 5:00 PM

With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.

exchange4media Staff May 12, 2018 9:56 AM

Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.

exchange4media Staff May 12, 2018 9:55 AM

The agency will be responsible for managing the social media channels, social campaigns, media spends & ORM of the company.

exchange4media Staff May 7, 2018 6:35 PM

Personalities such as Sonam Kapoor, Rajkummar Rao, Masaba Gupta, Bhuvan Bam, Pooja Dhingra and Juhi Godambe indulge in candid conversations. The digital series demystifies what it takes to become a social media influencer in the presence of high-achievers and leaders from varied walks of life

exchange4media Staff May 3, 2018 12:58 PM

The Chinese live video chat app Live.Me debuted in India in April 2017 in direct competition with Facebook, Twitter, Musica.ly, YouTube, and others

exchange4media Staff Apr 26, 2018 8:53 AM

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.

exchange4media Staff Apr 11, 2018 8:51 AM

The committee will delineate the sphere of online information dissemination which needs to be brought under regulation, on the lines applicable for print and electronic media

Nishant Saxena Apr 6, 2018 8:55 AM