The mandate includes social media management, media planning, media buying and creative content

exchange4media Staff 30-August-2017

BankBazaar has increased its marketing spends on digital by 15–20%

Venkata Susmita Biswas 28-August-2017

The mandate includes media, social media and creative duties

exchange4media Staff 25-August-2017

Ritu Kapur, Founder & CEO The Quint, speaks about the shift from pure-play broadcast to digital publishing

Ruhail Amin 18-July-2017

Envigo to craft innovative campaigns through integration of SEO, design and development, content creation and social media

exchange4media Staff 06-July-2017

The mandate will include social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff 04-July-2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff 20-June-2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Ashish Bahukhandi 25-May-2017

The new campaign questions why women are not allowed to perform the final rites of loved ones

exchange4media Staff 23-February-2017

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha 30-June-2016

Facebook announced today that its new ad product, Canvas, is now globally available for advertisers.

exchange4media Staff 27-February-2016

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

Abhinn Shreshtha 04-February-2016

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha 14-January-2016

As per the new update, Facebook said it has changed its definition of cost per click (CPC) to include only clicks to websites and apps and not likes, shares and comments

exchange4media Staff 10-July-2015

Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go through mobile devices. The company also announced it has reached more than 2 million active advertisers

exchange4media Staff 26-February-2015

LinkedIn has expanded its Marketing Solutions portfolio, something it sees touching the $ 1 billion mark by 2017, with the addition of new products and now offers advertisers a way to reach audiences across the internet

Abhinn Shreshtha 21-February-2015

The research was done on 508 leading brands with India specific Facebook pages across 7 industry verticals: FMCG, CD, BFSI, Hospitality, Automobile, Fashion Retail and Food Retail

exchange4media Staff 03-December-2014

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha 06-November-2014

Benefits of Big Data and Social Analytics sound too good for any top executive team to not jump on this bandwagon. But there still remain quite a few challenges, says TO THE NEW's Narinder Kumar

Narinder Kumar 10-September-2014