With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.

exchange4media Staff 12-May-2018

Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.

exchange4media Staff 12-May-2018

The agency will be responsible for managing the social media channels, social campaigns, media spends & ORM of the company.

exchange4media Staff 07-May-2018

Personalities such as Sonam Kapoor, Rajkummar Rao, Masaba Gupta, Bhuvan Bam, Pooja Dhingra and Juhi Godambe indulge in candid conversations. The digital series demystifies what it takes to become a social media influencer in the presence of high-achievers and leaders from varied walks of life

exchange4media Staff 03-May-2018

The Chinese live video chat app Live.Me debuted in India in April 2017 in direct competition with Facebook, Twitter, Musica.ly, YouTube, and others

exchange4media Staff 26-April-2018

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.

exchange4media Staff 11-April-2018

The committee will delineate the sphere of online information dissemination which needs to be brought under regulation, on the lines applicable for print and electronic media

Nishant Saxena 06-April-2018

The partnership was announced after Digi Osmosis conducted a successful #RedForever campaign which allowed fans of the franchise to own customised digital jerseys of the team.

exchange4media Staff 05-April-2018

Indian users are comfortable with sharing personal information and are unaware of the possible scope of misuse of such data, say experts

Venkata Susmita Biswas 29-March-2018

With 17 years of experience in brand consultancy, id8 Media Solutions boasts of an impressive portfolio of clients across diverse verticals such as Fashion, Lifestyle, Luxury, Health, Education, Sports and Hospitality.

exchange4media Staff 28-March-2018

When the new media evangelists broke the fences and became the most feted folks at the party, they forgot that brands need to entertain and inform with intelligence, says Singh

Shubhranshu Singh 27-March-2018

With the Joyful Homecomings campaign, Mahindra Lifespaces is sparking meaningful conversations and giving people the chance to own a home at just Rs.1

exchange4media Staff 17-March-2018

During the exchange4media News Broadcasting Awards held recently, senior editors felt that social media and unedited internet news will overshadow traditional newsrooms.

exchange4media Staff 14-February-2018

Your dreams do not have to get smaller as you get older

exchange4media Staff 29-January-2018

Venke Sharma and Hushidar Kharas' The Indestructible Brand' postulates that crisis management should be an ongoing process and takes a look at how brands can create an effective strategy for them

exchange4media Staff 25-November-2017

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Anam Khan 16-November-2017

Chetan Bragta, Bhartiya Janata Yuva Morcha (BJYM), Social Media (in-charge), who also heads the BJP’s social media in Himachal Pradesh, on how the party leverages the power of social media

Nishant Saxena 15-November-2017

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

Jonna Venkata Karthik Raja 09-October-2017

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

Jonna Venkata Karthik Raja 29-September-2017

These Facebook exclusive awards will celebrate some of the best cinematic work under the YRF banner across 15 unique categories

exchange4media Staff 19-September-2017