Dixit will be heading the Strategy and Social Media team and will also play a crucial role in nurturing existing clients and meeting their requirements in the social media arena

exchange4media Staff Nov 7, 2019 4:17 PM

The agency had previously partnered with Antara Senior Living for the launch of their first community in Dehradun

exchange4media Staff Nov 6, 2019 3:24 PM

Mixed Route Juice aims to deliver disruptive and avant-garde ideas to give the brand a new push

exchange4media Staff Nov 5, 2019 5:22 PM

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

This partnership will grant 10 of Startup India’s selected businesses a free three months trial on Brandie’s platform to build social media communities of vocal ambassadors and brand loyalists

exchange4media Staff Nov 4, 2019 3:01 PM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

The 81-year old businessman who has not been active on social media gained nearly 50,000 likes and 85,000 followers in no time

exchange4media Staff Nov 1, 2019 1:49 PM

The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes

exchange4media Staff Oct 30, 2019 2:27 PM

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

Fulcro will be responsible for channelising Whisper range of products on digital, including on social media

exchange4media Staff Oct 22, 2019 11:56 AM

The channel amplified the social media phenomenon of its hit game show ‘Movie-Masti with Maniesh Paul' and promoting #MovieMasti filter in a never-seen-before roadshow format

exchange4media Staff Oct 18, 2019 3:46 PM

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Ropes in Rajkumar Rao, Rannvijay Singha, Sunil Chettri & Gurpreet Singh

exchange4media Staff Oct 16, 2019 1:33 PM

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

exchange4media Staff Oct 11, 2019 5:05 PM

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

The campaign is spread over ten days and will be throwing engaging challenges to users each day

exchange4media Staff Oct 4, 2019 7:50 PM

The mandate includes external communication and social media management

exchange4media Staff Oct 4, 2019 5:18 PM