In a new series on evolving social media platforms, e4m talks with digital marketing experts about how creators, advertisers & modern commerce are getting impacted

Mansi Sharma Nov 19, 2021 8:46 AM

Twitter recently held a webinar on brand safety. The session was addressed by Caitlin Rush, Twitter’s Head of Global Brand Safety Strategy

exchange4media Staff Nov 16, 2021 1:31 PM

Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit

exchange4media Staff Nov 11, 2021 3:05 PM

The ‘Safe Stree’ and 'My Kanoon' campaigns will spread awareness about the safety features available on the platform as well as will inform people about their legal rights & protections

exchange4media Staff Nov 10, 2021 2:46 PM

Between 01 September 2020 to 30 September 2021, there had been 13.51 million conversations around online shopping on Twitter in India, recording a 97% year-on-year growth, says Twitter

exchange4media Staff Nov 2, 2021 6:28 PM

Launching the campaign during the T20 World Cup, the company aims at capturing audience across all mediums – television, digital and social

exchange4media Staff Nov 2, 2021 1:10 PM

Indore Additional District Magistrate Pawan Jain has said that the administration will release detailed guidelines under Section 144 of CrPC to control unauthorised digital news channels

exchange4media Staff Nov 2, 2021 8:44 AM

Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers

Kanchan Srivastava Oct 29, 2021 8:48 AM

The social media giant has been asked to provide information about the processes that it follows to moderate content and the methods employed to prevent harm to online users

exchange4media Staff Oct 28, 2021 3:09 PM

Keyboard warriors brought top brands to their knees, forcing them to pull down ads as outrage culture rages on

Kanchan Srivastava Oct 27, 2021 2:22 PM

The agency has devised a cross-functional content-led marketing plan for the brands

exchange4media Staff Oct 21, 2021 1:08 PM

VMAs, the Emmys, and the MET gala gave much fodder to memers; reels kept the audience hooked

exchange4media Staff Oct 14, 2021 8:55 AM

The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season

exchange4media Staff Oct 12, 2021 12:17 PM

The objective of the mandate is to catalyze the brand’s awareness as well as also establish its presence in various verticals that the brand operates in

exchange4media Staff Oct 8, 2021 3:28 PM

The platform is also introducing new features like trimming, filters and people and location tagging

exchange4media Staff Oct 7, 2021 8:07 AM

The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function

exchange4media Staff Oct 5, 2021 12:15 PM

The brand celebrates real women through this campaign which is being promoted on the website, app, and social media platforms

exchange4media Staff Oct 4, 2021 1:33 PM

The agency will craft the strategy, implement and then manage the entire digital universe for Nippon India Mutual Fund

exchange4media Staff Sep 29, 2021 4:37 PM

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM

In a short affidavit, MEITY said that the social media platform has acknowledged that the personnel are appointed as the company's employees and not as 'contingent workers'

exchange4media Staff Sep 25, 2021 8:43 AM