Bail Kolhu?blur=25

The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect

exchange4media Staff Feb 14, 2022 4:15 PM

Hockey India Logo?blur=25

The agency will be using consumer insights to connect with hockey fans in India and abroad

exchange4media Staff Feb 11, 2022 12:45 PM


Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to plan community growth in new geographies

exchange4media Staff Feb 5, 2022 8:32 AM


We received 2 consumer complaints against Ranveer Singh, and 2 suo motu complaints each against Urvashi Rautela and Jacqueline Fernandez, said ASCI Secretary General Manisha Kapoor

Kanchan Srivastava Feb 1, 2022 8:45 AM


We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom

exchange4media Staff Jan 4, 2022 8:55 AM

Suhel Seth?blur=25

Columnist and businessman Suhel Seth spoke to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series

exchange4media Staff Dec 29, 2021 9:00 AM

Megha Ahuja?blur=25

Ahuja, VP-Digital Media Planning, Carat India, said that the ad spends on digital verticals are decided based on which platform has the maximum reach, affinity for target audience

Kanchan Srivastava Dec 28, 2021 9:11 AM

Bhuvam Bam?blur=25

In today’s edition of Influencer Series, Bam talks about his journey to becoming one of India’s most loved YouTubers, his latest web series Dhindhora, his brand associations and more

Mansi Sharma Dec 23, 2021 8:58 AM


Through our policies, products, and partnerships, we’re already seeing progress happen, and we’ll continue to invest in brand safety to make Twitter a safer place for all

Twitter Marketing india Dec 15, 2021 9:02 AM


The policy was shared by Twitter on its blog post on November 30, a day after India-born Parag Agrawal became the CEO

exchange4media Staff Dec 3, 2021 11:43 AM

camera marketing?blur=25

Despite the wide possibilities it offers, camera marketing is just 5-7% of digital spends in India yet. However, it is poised for a spectacular growth in the meta world, the industry opines

Mansi Sharma Dec 2, 2021 8:59 AM

Social Media?blur=25

Rajeev Chandrasekhar, Minister of State for Electronics and Information, said that the government is deploying tools and capabilities to deal with the growing risks

exchange4media Staff Dec 2, 2021 8:59 AM

Social Media?blur=25

Chandrasekhar, Minister of state for electronics and information technology, said that it becomes imperative to develop safe and open cyberspace as the country moves towards a $5 trillion economy

exchange4media Staff Nov 26, 2021 12:01 PM

social commerce?blur=25

In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce

Mansi Sharma Nov 25, 2021 8:43 AM

social media platforms?blur=25

As per the committee, social media platforms must be seen as publishers and not as intermediaries that enjoy legal protection from the content published on their platforms

exchange4media Staff Nov 25, 2021 8:31 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 20, 2021 8:38 AM


Facebook India's Director Public Policy Shivnath Thukral and Director Legal GV Anand Bhushan appeared before the committee

exchange4media Staff Nov 19, 2021 6:08 PM


The platform is doing many brand campaigns dedicated to southern states, says Rishabh Sharma, head of Twitter Next, India

Kanchan Srivastava Nov 19, 2021 9:06 AM