The employee who admitted to a 'momentary lapse of judgement' has been terminated

exchange4media Staff Jul 22, 2022 10:14 AM

As per a study conducted by Publicis Media and Twitter, 92% of people surveyed actively seek out comments about brands, products, or services on social media

exchange4media Staff Jul 18, 2022 10:14 AM

The account was won after a multi-agency pitch

exchange4media Staff Jul 12, 2022 10:36 AM

The campaign inspires people to cherish all the ‘extras’ they enjoy in life

exchange4media Staff Jun 30, 2022 1:14 PM

The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts

Shantanu David Jun 24, 2022 8:58 AM

The group is responsible for building communities and recognition for men’s comfort wear and innerwear brand through social media with impactful creative assets

exchange4media Staff Jun 23, 2022 5:24 PM

According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM

At present, WATConsult is managing social media assets for the brand

exchange4media Staff May 30, 2022 5:26 PM

As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand

exchange4media Staff May 26, 2022 12:13 PM

Industry experts opine that Musk’s plans to bring about dramatic changes to the microblogging site's functioning could have seismic shifts for a plethora of businesses

Shantanu David May 10, 2022 8:31 AM

Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM

With Musk as the new owner of Twitter, industry observers deliberate over the billionaire's claim to be a ‘free speech absolutist’

Kanchan Srivastava Apr 27, 2022 8:48 AM

Growth in digital and social media space critical for us to win with our target audience, says Kavitha Ganesan, General Manager – Marketing at TVS Eurogrip

exchange4media Staff Apr 26, 2022 4:50 PM

Want to make Twitter better than ever by enhancing the product with new features, says the billionaire businessman

exchange4media Staff Apr 26, 2022 8:53 AM

Starcom’s monthly report shares the most trending moments and content from the month of March

exchange4media Staff Apr 16, 2022 8:33 AM

Ghosh was earlier the COO and Panchal the CTO of the meme platform

exchange4media Staff Apr 14, 2022 11:51 AM

Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021

exchange4media Staff Apr 13, 2022 1:28 PM

The account will be serviced by the Mumbai office of the agency

exchange4media Staff Apr 8, 2022 5:53 PM

This service arms the corporate clients & their agencies with accurate and timely social media updates, trends & on-ground intelligence at the click of a few buttons

exchange4media Staff Mar 23, 2022 7:01 PM

Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate

Mansi Sharma & Kanchan Srivastava Feb 18, 2022 8:48 AM