social-media
Boycott?blur=25

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Chef Ranveer Brar?blur=25

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

WATConsult Instagram?blur=25

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Bloomingdale Public Relations?blur=25

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

exchange4media Staff Oct 11, 2019 5:05 PM

Kantar Frrole?blur=25

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

Likee?blur=25

The campaign is spread over ten days and will be throwing engaging challenges to users each day

exchange4media Staff Oct 4, 2019 7:50 PM

Likee?blur=25

The party has launched six official profiles on the short video creation platform

exchange4media Staff Sep 25, 2019 12:15 PM

Helo Navratri?blur=25

We are launching this campaign in seven languages- Gujarati, Hindi, Punjabi, Kannada, Tamil, Telugu and Marathi.

exchange4media Staff Sep 24, 2019 3:04 PM

PixelFox?blur=25

The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness

exchange4media Staff Sep 20, 2019 11:00 AM

DCBBank?blur=25

The mandate includes digital creative strategy, social media campaign creation and performance marketing

exchange4media Staff Sep 19, 2019 6:36 PM

Mother Dairy Safal Mixed Route Juice?blur=25

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff Sep 19, 2019 3:02 PM

Dream Girl Ayushmann Khurrana?blur=25

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

KanikaMittal?blur=25

Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more

Shikha Paliwal Sep 13, 2019 8:10 AM

SocialMedia?blur=25

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

twitter?blur=25

We take a look at how the Twitterati reacted with some posts that went viral

exchange4media Staff Sep 6, 2019 11:01 AM

facebook?blur=25

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference

Noel Dsouza Sep 4, 2019 8:56 AM

facebook?blur=25

The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

exchange4media Staff Aug 28, 2019 6:03 PM