TSBI and Bala?blur=25

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Why brands need to dive headlong into social listening?blur=25

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world

exchange4media Staff Aug 3, 2015 9:09 AM

Social listening: Is it making or breaking your brand's digital strategy??blur=25

Responsiveness, non-intrusiveness, an eye on the competitor's activities, data sharing, relevant influencers & the right tool form the essential commandments of social listening

Abhinn Shreshtha Jun 19, 2014 8:42 AM

Guest Column: Growing relevance of social listening?blur=25

Social listening, an emerging sub-sector in digital marketing, will play a crucial role in consumer research, says Manas Mishra, Prez, Initiative India

Manas Mishra Nov 16, 2012 7:07 PM