snapchat
Can Snapchat be the next Facebook of India?

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM

Tanmay Bhatt controversy a boon for Snapchat in India?

While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times Now's The Newshour. Not only did

Sarmistha Neogy Jun 6, 2016 8:05 AM

Guest Column: How can Publishers strike the right balance between page views & unique content? : Sandeep Balani, Outbrain

As social media continues its charge for dominance, publishers too are paying more attention to the way they capitalize on social platforms in order to drive traffic back to their websites writes Sandeep Balani, Director Business Development, India, Outbrain

Sandeep Balani May 12, 2016 8:10 AM

WATConsult hires candidates through Snapchat, trends on Twitter

Starting from May 2 till May 6, interested candidates can apply to the agency by uploading a 10 second video on Snapchat about their passion and work on brands of interest

exchange4media Staff May 3, 2016 8:03 AM

ASCI launches ‘Snap and WhatsApp’ facility to curb misleading & offensive ads

The Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements. Consumers can now WhatsApp the objectionable advertisement to ASCI in order to curb misleading and offensive ads instantaneously

exchange4media Staff Mar 11, 2016 7:57 AM

Can 2016 be the year of Snapchat?

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

Abhinn Shreshtha Feb 4, 2016 9:02 AM

Snapchat fastest growing app, holds 9% market share in India

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh Dec 4, 2014 7:49 AM

Can brands pull off Snapchatting successfully?

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes

Windchimes Communications May 17, 2014 10:21 AM

WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

Facebook set to acquire WhatsApp; Co-founder Jan Koum to join Facebook Board

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares

Abhinna Shreshtha Feb 21, 2014 7:54 AM