snapchat
Can 2016 be the year of Snapchat?

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

Abhinn Shreshtha Feb 4, 2016 9:02 AM

Snapchat fastest growing app, holds 9% market share in India

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh Dec 4, 2014 7:49 AM

Can brands pull off Snapchatting successfully?

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes

Windchimes Communications May 17, 2014 10:21 AM

WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

Facebook set to acquire WhatsApp; Co-founder Jan Koum to join Facebook Board

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares

Abhinna Shreshtha Feb 21, 2014 7:54 AM

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