snapchat

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Rohan Mehta 17-January-2017

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Sachin Karweer 28-December-2016

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

exchange4media Staff 29-November-2016

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes 05-October-2016

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more - designed to bring people together, with real-time collaboration built in from the start

Ronald Menezes 03-October-2016

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.

exchange4media Staff 14-September-2016

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes 16-August-2016

Facebook has recently introduced a new feature 'Secret Conversations'. It combines the encryption options currently available on Facebook and WhatsApp service with the short availability of posts on Snapchat. The technology uses the Signal Protocol developed by Open Whisper Systems

exchange4media Staff 02-August-2016

According to an analysis revealed by Morgan Stanley, the Facebook and Snapchat rivalry seems hardly to be the rivalry it was touted to be

exchange4media Staff 27-July-2016

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Ronald Menezes 26-July-2016

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched by Naver, the Snapchat clone with larger number of filters seems to be taking Asia by storm and may slowly eat into Snapchat increasing market share

Ronald Menezes 11-July-2016

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha 09-June-2016

While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times Now's The Newshour. Not only did

Sarmistha Neogy 06-June-2016

As social media continues its charge for dominance, publishers too are paying more attention to the way they capitalize on social platforms in order to drive traffic back to their websites writes Sandeep Balani, Director Business Development, India, Outbrain

Sandeep Balani 12-May-2016

Starting from May 2 till May 6, interested candidates can apply to the agency by uploading a 10 second video on Snapchat about their passion and work on brands of interest

exchange4media Staff 03-May-2016

The Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements. Consumers can now WhatsApp the objectionable advertisement to ASCI in order to curb misleading and offensive ads instantaneously

exchange4media Staff 11-March-2016

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

Abhinn Shreshtha 04-February-2016

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh 04-December-2014

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes

Windchimes Communications 17-May-2014

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha 24-February-2014

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