snapchat

According to recent reports, 18 employees from Snap’s recruiting division have been let go.

exchange4media Staff Oct 25, 2017 7:40 AM

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff Oct 4, 2017 8:24 AM

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Ruhail Amin Sep 20, 2017 8:16 AM

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

exchange4media Staff Aug 8, 2017 7:34 AM

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Ronald Menezes Jul 6, 2017 8:42 AM

Brands are getting impacted on Twitter in a big way: Rohan Noroha

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

Ruhail Amin Jun 21, 2017 7:54 AM

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Akshata R Murthy Apr 17, 2017 9:21 AM

Former HT Mobile Editor Yusuf Omar moves to CNN International

Omar will be working out of CNN International’s London bureau as part of the social publishing team

Saif Ahmad Khan Mar 8, 2017 7:46 AM

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Rohan Mehta Jan 17, 2017 8:25 AM

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Sachin Karweer Dec 28, 2016 8:11 AM

foodpanda launches new marketing campaign featuring Sunny Leone

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

exchange4media Staff Nov 29, 2016 8:21 AM

The silent battle continues; Whatsapp introduces Snapchat-like camera features

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes Oct 5, 2016 8:14 AM

Google data centres coming to India in 2017; aims at better infrastructure for Indian start-ups

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more - designed to bring people together, with real-time collaboration built in from the start

Ronald Menezes Oct 3, 2016 8:05 AM

Snapchat ad revenues may shoot up to almost $1 billion by 2017: eMarketer study

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.

exchange4media Staff Sep 14, 2016 8:11 AM

Can Instagram's new 'Stories' feature take away Snapchat's marketing power?

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes Aug 16, 2016 8:16 AM

Facebook launches self-deleting Snapchat-like feature 'Secret Conversations'

Facebook has recently introduced a new feature 'Secret Conversations'. It combines the encryption options currently available on Facebook and WhatsApp service with the short availability of posts on Snapchat. The technology uses the Signal Protocol developed by Open Whisper Systems

exchange4media Staff Aug 2, 2016 7:56 AM

Facebook races ahead of Snapchat with higher DAU's and MAU's in Q2 2016

According to an analysis revealed by Morgan Stanley, the Facebook and Snapchat rivalry seems hardly to be the rivalry it was touted to be

exchange4media Staff Jul 27, 2016 7:59 AM

Facebook Messenger crosses billion users; WhatsApp still rules the charts in India

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Ronald Menezes Jul 26, 2016 7:56 AM

Snapchat's clone 'Snow' takes Asia by storm; may cannibalise market share

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched by Naver, the Snapchat clone with larger number of filters seems to be taking Asia by storm and may slowly eat into Snapchat increasing market share

Ronald Menezes Jul 11, 2016 8:05 AM