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When Facebook recently announced its plan to emphasize more on “meaningful” interactions on the platform, shares of Facebook fell more than 4 per cent on 12 January. It also sent the company’s stock $8.29 lower to $179.47.

exchange4media Staff Jan 15, 2018 8:58 AM

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A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality

Ashish Shah Nov 22, 2017 8:50 AM

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Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride the wave

Oshan Guliani Nov 2, 2017 8:38 AM

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According to recent reports, 18 employees from Snap’s recruiting division have been let go.

exchange4media Staff Oct 25, 2017 7:40 AM

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Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff Oct 4, 2017 8:24 AM

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According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Ruhail Amin Sep 20, 2017 8:16 AM

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The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

exchange4media Staff Aug 8, 2017 7:34 AM

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Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Ronald Menezes Jul 6, 2017 8:42 AM

Brands are getting impacted on Twitter in a big way: Rohan Noroha?blur=25

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

Ruhail Amin Jun 21, 2017 7:54 AM

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India??blur=25

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Akshata R Murthy Apr 17, 2017 9:21 AM

Former HT Mobile Editor Yusuf Omar moves to CNN International?blur=25

Omar will be working out of CNN International’s London bureau as part of the social publishing team

Saif Ahmad Khan Mar 8, 2017 7:46 AM

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect?blur=25

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Rohan Mehta Jan 17, 2017 8:25 AM

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive?blur=25

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Sachin Karweer Dec 28, 2016 8:11 AM

foodpanda launches new marketing campaign featuring Sunny Leone?blur=25

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

exchange4media Staff Nov 29, 2016 8:21 AM

The silent battle continues; Whatsapp introduces Snapchat-like camera features?blur=25

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes Oct 5, 2016 8:14 AM

Google data centres coming to India in 2017; aims at better infrastructure for Indian start-ups?blur=25

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more - designed to bring people together, with real-time collaboration built in from the start

Ronald Menezes Oct 3, 2016 8:05 AM

Snapchat ad revenues may shoot up to almost $1 billion by 2017: eMarketer study?blur=25

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.

exchange4media Staff Sep 14, 2016 8:11 AM

Can Instagram's new 'Stories' feature take away Snapchat's marketing power??blur=25

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes Aug 16, 2016 8:16 AM

Facebook launches self-deleting Snapchat-like feature 'Secret Conversations'?blur=25

Facebook has recently introduced a new feature 'Secret Conversations'. It combines the encryption options currently available on Facebook and WhatsApp service with the short availability of posts on Snapchat. The technology uses the Signal Protocol developed by Open Whisper Systems

exchange4media Staff Aug 2, 2016 7:56 AM