snapchat

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride the wave

Oshan Guliani 02-November-2017

According to recent reports, 18 employees from Snap’s recruiting division have been let go.

exchange4media Staff 25-October-2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff 04-October-2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Ruhail Amin 20-September-2017

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

exchange4media Staff 08-August-2017

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Ronald Menezes 06-July-2017

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

Ruhail Amin 21-June-2017

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Akshata R Murthy 17-April-2017

Omar will be working out of CNN International’s London bureau as part of the social publishing team

Saif Ahmad Khan 08-March-2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Rohan Mehta 17-January-2017

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Sachin Karweer 28-December-2016

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

exchange4media Staff 29-November-2016

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes 05-October-2016

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more - designed to bring people together, with real-time collaboration built in from the start

Ronald Menezes 03-October-2016

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.

exchange4media Staff 14-September-2016

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes 16-August-2016

Facebook has recently introduced a new feature 'Secret Conversations'. It combines the encryption options currently available on Facebook and WhatsApp service with the short availability of posts on Snapchat. The technology uses the Signal Protocol developed by Open Whisper Systems

exchange4media Staff 02-August-2016

According to an analysis revealed by Morgan Stanley, the Facebook and Snapchat rivalry seems hardly to be the rivalry it was touted to be

exchange4media Staff 27-July-2016

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Ronald Menezes 26-July-2016