In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘National Snapchat Lens’ for Cadbury Dairy Milk Silk.
Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers
When Facebook recently announced its plan to emphasize more on “meaningful” interactions on the platform, shares of Facebook fell more than 4 per cent on 12 January. It also sent the company’s stock $8.29 lower to $179.47.
At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform