smita-jha

The positive performance of India’s GDP growth rate in the previous quarter is a cause for cautious optimism for the Indian advertising industry, opined analysts and media experts we spoke with

Abhinn Shreshtha 02-December-2015

Though no one doubts that the Indian private FM industry is in for good times with analysts predicting a growth rate of 18-20 per cent once the new channels become operational, the growth in the industry might not come in ways that are expected

Abhinn Shreshtha 24-September-2015

While some sections of the industry are not happy with online & mobile advertising being included under the service tax, PWC sees the pruning of the negative list in order to promote GST as a step in the right direction

exchange4media Staff 12-July-2014

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha 11-July-2014

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha 11-July-2014

Kiran Karnik, Former President, NASSCOM is the Jury Chairperson this year. The initiative is a move to acknowledge the achievements of the most influential 100 digital entrepreneurs of India

exchange4media Staff 28-November-2013

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