smita-jha
GDP growth cause for “cautious optimism” for Indian advertisers, say industry experts

The positive performance of India’s GDP growth rate in the previous quarter is a cause for cautious optimism for the Indian advertising industry, opined analysts and media experts we spoke with

Abhinn Shreshtha Dec 2, 2015 8:24 AM

Rate hikes not a long-term solution for radio

Though no one doubts that the Indian private FM industry is in for good times with analysts predicting a growth rate of 18-20 per cent once the new channels become operational, the growth in the industry might not come in ways that are expected

Abhinn Shreshtha Sep 24, 2015 8:13 AM

PwC hails budgetary allocations for M&E sector in Union Budget 2014

While some sections of the industry are not happy with online & mobile advertising being included under the service tax, PWC sees the pruning of the negative list in order to promote GST as a step in the right direction

exchange4media Staff Jul 12, 2014 8:52 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 10:39 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 9:02 AM

IMPACT Digital Power 100 jury to meet in Delhi tomorrow

Kiran Karnik, Former President, NASSCOM is the Jury Chairperson this year. The initiative is a move to acknowledge the achievements of the most influential 100 digital entrepreneurs of India

exchange4media Staff Nov 28, 2013 8:47 AM