The Grapes Digital team will work in tandem with Realme to get a grasp of the brand philosophy and deliver in alignment with their business goals

exchange4media Staff Sep 19, 2018 3:25 PM


With a commitment to the ‘Make in India’ program, V11 Pro has been manufactured at Vivo’s Greater Noida facility

exchange4media Staff Sep 8, 2018 8:50 AM

KingsXI Punjab Tecno Mobile?blur=25

Riding on the competitive spirit of the team, the primary aim of this association is to further amplify Tecno's overall brand awareness and establish a strong brand recall amongst the youth of India.

exchange4media Staff Apr 9, 2018 3:21 PM


Amidst reports of Chinese expats heading back home, experts say it’s more of a hype than reality. We at e4m take a closer look at the issue

Naziya Alvi Rahman and Ronald Menzes Aug 29, 2017 7:53 AM

Regional channels capture nearly 19% of mobile advertising pie: SilverPush Report?blur=25

The latest analysis throws spotlight on telecom industry’s two major segments, smartphone and mobile operators and how they follow different paths across screens of television and digital world to attract and acquire their customer base

exchange4media Staff Sep 20, 2016 8:18 AM

India to have 180 million smartphones by 2019: ASSOCHAM-KPMG?blur=25

ASSOCHAM and KPMG have released a joint study to show the growth of the smartphone market in India and how it is predicted to grow by 2020

exchange4media Staff Aug 23, 2016 8:02 AM

Now Ringing Bells launches LED TV, 6 new phones and 3 power banks?blur=25

The company will also start shipping the Freedom 251 phone, once they resume taking orders from July 8

exchange4media Staff Jul 8, 2016 8:11 AM

Smartphone sales YoY growth dips by 18 per cent in 2015: Report?blur=25

The recent 2016 Internet Trends Report by Mary Meeker says that global internet user base, as well as smartphone sales, have seen a slowdown. As per the report, the global internet users stand at around 3 billion, however, the growth in new internet users globally has been flat with a growth rate of just 9 per cent seen in 2015, which was the same as in 2014

exchange4media Staff Jun 14, 2016 7:59 AM

Vuclip 2014 trend report: Mobile the most-preferred screen among consumers?blur=25

About 67 per cent of the total respondents preferred mobile phones to watch movies, music videos and TV shows, while only 20 per cent men and 29 per cent women preferred television

exchange4media Staff Jan 16, 2015 10:19 AM

Trendspotting: The rise of e-commerce sales on mobile?blur=25

With 91% consumers using apps and websites during their purchase journey, brands can benefit by making the journey easier and enjoyable

Ankur Singh Dec 2, 2014 8:06 AM

Right Price Positioning: Gionee's game plan for India?blur=25

With a clear strategy, Gionee has been able to establish itself with sales of Rs 500 crore and a market size of almost 3 per cent in the smartphone category as per industry analytics

Gunjan Verma Jun 25, 2014 7:59 AM

Guest Column: Revenue generation through AR on a positive rise?blur=25

Today, Augmented Reality has evolved to a great extent & continues to account for infinite downloads. If brands can provide an experience to customers in a variety of locations, consumer engagement will increase too, says Windchimes

Windchimes Communications Jun 21, 2014 10:59 AM

Guest Column: Branded content must be 'discoverable', not forced upon consumers?blur=25

When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia

Arnab Mitra Mar 14, 2014 9:40 AM

"The ecosystem of non-traditional media is improving"?blur=25

TV watching experience can never be replaced, but what supplements it best will also decide the course of the future, says Manoj Padmanabhan of Ditto TV

Abhinav Trivedi Sep 3, 2013 8:26 AM

Smartphones take central role in average consumer's life: Initiative study?blur=25

The study revealed that 71% of respondents have a branded app on their smartphone; 25% use their smartphone to post comments on what they are buying

exchange4media Staff Aug 14, 2013 8:18 AM

Vivid: Is TV losing ground to digital media??blur=25

The couch potatoes have seemingly gone digital with TV, once the most popular medium of entertainment, taking a backseat, says Annurag Batra of exchange4media

Annurag Batra Aug 12, 2013 8:19 AM

MSLGroup announces slew of new wins across all agencies in Asia?blur=25

Big Bazaar, Marriott, Singapore Tourism Board, Usha, Lenovo Smartphones & Huawei are some of the agency's major wins in India in the last two quarters

exchange4media Staff Aug 5, 2013 8:28 AM

Smartphones emerge as preferred device for booking travel: Google?blur=25

Over one third of travel-related search queries on Google India are now coming from mobile & tablet devices, with queries from smartphones growing at 397 per cent YoY

exchange4media Staff Jul 18, 2013 7:47 AM

Guest column: AR – Enabling online-offline integration?blur=25

Augmented Reality (AR) has the potential to disrupt consumer behaviour, says Suresh Narasimha of TELiBrahma

Suresh Narasimha Jan 9, 2013 7:14 PM

Retail & digital push for Lenovo’s smartphone foray?blur=25

The PC maker’s mktg strategy for smartphones includes leveraging its 1000 retail touch-points & creating specific content for digital

Priyanka Mehra Nov 2, 2012 8:55 PM