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Digital takes home a larger pie of TV channels' ad spends?blur=25

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM

Sony SIX unveils first ever TVC for Champions Tennis League?blur=25

Conceptualized by Havas Worldwide, the TVC captures a series of montage of the tennis ball in action and its significance in everyday life, culminating into announcement of the League

exchange4media Staff Nov 8, 2014 1:53 PM

Sony SIX unveils first ever TVC for Champions Tennis League?blur=25

Conceptualized by Havas Worldwide, the TVC captures a series of montage of the tennis ball in action and its significance in everyday life, culminating into announcement of the League

exchange4media Staff Nov 8, 2014 9:20 AM

NBA, Sony SIX & Jabong partner to expand NBA Jam to 16 cities?blur=25

NBA Jam powered by Jabong.com, a touring college basketball and youth festival, will travel to a record 16 cities in India, up from four last year

exchange4media Staff Sep 19, 2014 6:37 PM

Sony Six bags broadcast rights for National Football League?blur=25

The channel will air the National Football League over four years across the Indian Subcontinent. The partnership includes television rights to live regular season games, playoff games and the Super Bowl

exchange4media Staff Sep 18, 2014 2:12 PM

Sony Six bags broadcasting rights for Champions Tennis League?blur=25

The acquisition is part of Sony Six’s plans to bring diverse sports offerings to the viewers. The inaugural League will take place between November 17 and 26, 2014, and will be held in six cities across India

exchange4media Staff Aug 14, 2014 8:03 AM

Will marketers' skepticism of Pro Kabaddi League haunt World Kabaddi League??blur=25

Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out

Collin Furtado Aug 11, 2014 9:24 AM

FIFA World Cup 2014 scores on viewership, but do ad revenues match up??blur=25

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado Jul 17, 2014 8:40 AM

Sony SIX bags telecast rights for World Kabaddi League in India?blur=25

World Kabaddi League has signed up with Sony SIX for its broadcast coverage for India in its inaugural year. The League will be played by 10 teams every weekend across 15 cities covering four continents

exchange4media Staff Jul 15, 2014 8:51 AM

Football rules as FIFA World Cup 2014 viewership surges?blur=25

The tournament has garnered more eyeballs in India this year as compared to 2010 FIFA World Cup. Sony SIX garnered 152 TVTs for the 2014 World Cup in Week 26 in comparison to 146 TVTs for matches 1 to 27 in 2010

Collin Furtado Jul 14, 2014 10:05 AM

Delhi HC orders 219 websites blocked after MSM's complaint?blur=25

As per media reports, the Delhi High Court has passed an updated order blocking 219 websites after MSM complained that these websites are infringing on its exclusive rights to broadcast the FIFA World Cup 2014

exchange4media Staff Jul 9, 2014 7:51 AM

Delhi HC orders 219 websites blocked after MSM’s complaint?blur=25

As per media reports, the Delhi High Court has passed an updated order blocking 219 websites after MSM complained that these websites are infringing on its exclusive rights to broadcast the FIFA World Cup 2014

exchange4media Staff Jul 8, 2014 2:14 PM

Tata Sky unveils plans to lauch 4K set top box early next year?blur=25

Launch plans were unveiled when Tata Sky showcased the first ever live telecast of a FIFA match with 4K technology on SONY SIX HD using a 4k set top box at an event

exchange4media Staff Jul 7, 2014 7:59 AM

Sony Six unveils FIFA WC campaign, to monetise property strongly?blur=25

Capitalising on the growing number of football fans in India, the broadcaster is eyeing a range of youth male-oriented sponsors. The sponsorship cost ranges between Rs 4 cr and Rs 18 cr for entry level to presenting sponsor

Abhinav Trivedi May 22, 2014 9:31 AM

IPL 7: Competing brands engage in spot buys?blur=25

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

MSM partners WATConsult to launch Pepsi IPL 2014 mobile app?blur=25

With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them

exchange4media Staff Apr 22, 2014 9:38 AM

IPL to compete with T20 WC and elections for ad money?blur=25

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

Sony Six launches 'NBA Inside Stuff: India Edition'?blur=25

Derived from the popular American TV show which airs on NBA TV, the Indian version will have its own local spin of the customised off-the-court show. The India Edition goes on air from tomorrow

exchange4media Staff Mar 1, 2014 10:14 AM

Starsports.com attracts 6.8 lakh viewers on IPL player auction streaming?blur=25

Last year's IPL auctions on Sony Six delivered a reach of 4.04 lakh viewers as compared to 6.8 lakh viewers on Starsports.com this year over two days

exchange4media Staff Feb 20, 2014 12:57 PM

Sony Six to broadcast 2014 Pepsi IPL player auction?blur=25

The bidding process for the seventh edition of the tournament will be held on February 12 & 13, and will include cricketers such as include Virender Sehwag, Yuvraj Singh, Michael Hussey, Kevin Pietersen, Jacques Kallis, etc.

exchange4media Staff Feb 10, 2014 4:43 PM