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Be proud of your curves, Zivame #FitForAll campaign tells women ?blur=25

The online lingerie brand makes a powerful statement with ad; launches the widest range yet in terms of sizes to fit all body types

exchange4media Staff Feb 11, 2017 9:08 AM

Lingerie brands choose bold vs subtle campaigns to target consumers?blur=25

Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie

Sarmistha Neogy Apr 18, 2016 7:49 AM

Zivame celebrates Women's History Month with Miss Malini, launches #GirlLove campaign ?blur=25

As part of the campaign, the brand is encouraging women to express their gratitude for other women they admire by complimenting them using the hashtag #GirlLove

exchange4media Staff Apr 6, 2016 5:23 PM