The restructuring will lead to layoff of around 2 per cent of workforce

exchange4media Staff Jan 23, 2019 3:34 PM


John Bailey, Managing Director & Partner, Ketchum Singapore, delivered the keynote address at exchange4media's India PR & Corporate Communications Conference (IPRCCC) 2018

exchange4media Staff Dec 13, 2018 4:12 PM


The India PR & Corporate Communications Awards 2018 event will also host an all-day conference scheduled to be held on December 13 at The Leela Ambience in Gurugram

exchange4media Staff Dec 5, 2018 8:53 AM


The acquisition will further strengthen iAvatarZ’s overall product offering in the India, SEA and Middle East market

exchange4media Staff Nov 22, 2018 5:27 PM


On YouTube, the zero branding ad has crossed over 4,675,023 views and counting

Misbaah Mansuri Oct 12, 2018 8:20 AM


The campaign is part of Singapore Tourism Board’s efforts to connect with the discerning and immersive, local experiences-seeking young travellers from India

exchange4media Staff Oct 7, 2018 10:18 AM


J Walter Thompson South Asia is also the only creative agency that features in the finalist list for “Excellence in Employee Engagement” category

exchange4media Staff Sep 19, 2018 7:59 PM


Vistara airlines is a joint venture of Tata Sons and Singapore Airlines

exchange4media Staff May 31, 2018 8:54 AM


A recent advertisement by McDonald’s Singapore seems to have struck a chord among netizens and has garnered over 4,60,000 views

exchange4media Staff May 25, 2018 9:30 AM


Aditya brings with him over two decades of cross-cultural experience and aims to strengthen the company's strategic planning function.

exchange4media Staff Feb 28, 2018 4:06 PM


The first video of #TouchOfCare was launched in India in March 2017 which portrayed the story of a transgender Gauri Sawant who takes care of an orphaned girl.

exchange4media Staff Jan 31, 2018 5:29 PM


Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM


Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and ad spends for the upcoming financial year, their recent campaign, top four growth markets for them and more

Misbaah Mansuri Dec 21, 2017 8:52 AM


The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas Jul 11, 2017 7:37 AM

Vicks launches heart-warming #TouchOfCare campaign?blur=25

#TouchOfCare questions our conventional understanding of a mother, and what constitutes a family

exchange4media Staff Apr 1, 2017 11:48 AM

NDTV 24x7 launches on Singtel in Singapore?blur=25

NDTV 24x7 will be available in the Singtel TV Kondattam and Desi Starter, Trio, Variety and Value Packs

exchange4media Staff Sep 27, 2016 8:36 AM

Swiggy raises Series D funding of $ 15 million from Bessemer Venture Partners?blur=25

This investment takes the total funds raised by India’s largest food ordering platform to USD 75.5 million.

exchange4media Staff Sep 20, 2016 8:13 AM

CAAAA elects Nagesh Alai of AAAI as its new Chairman?blur=25

He replaces Harris Thajeb of PPP I(Advertising Agencies Association of Indonesia) who has completed his two-year term

exchange4media Staff Apr 28, 2016 8:30 AM

ZenithOptimedia bags Singapore Airlines’ global media mandate?blur=25

Singapore Airlines has parted ways with its global media planning and buying agency of 15 years, MEC

exchange4media Staff Sep 17, 2015 10:27 AM

JWT Singapore launches personal safety accessory for women 'The Guardian Angel'?blur=25

The innovation can be worn as a necklace or a bracelet. The initiative is in support of the Association of Women for Action and Research (AWARE)

exchange4media Staff May 2, 2014 8:56 AM