Simplify360 partners with Manthan to build next-gen digital solution for retail?blur=25

Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature customer analytics platform

exchange4media Staff Jul 20, 2015 1:53 PM

Simplify360 appoints Ajay Alur as CEO?blur=25

Earlier Alur served HP as Sales Director and Global Alliance Director. Co-founder and Founding CEO Bhupendra to focus on Product

exchange4media Staff Jul 4, 2015 8:41 AM

#Hashtag campaigns secret to Ola's popularity?blur=25

Ola Cab's topical and continuous use of the hashtag has enabled it to become one of the most well known radio cab brands on social media, according to a report by Simplify360

Abhinn Shreshtha Jun 29, 2015 9:46 AM

Maggi crisis gets  4.43 lakh social media conversations?blur=25

Ever since one of India's most well-known brands Maggi saw a surprising fall from grace, social media has not stopped buzzing

exchange4media Staff Jun 10, 2015 8:06 AM

#SalmanVerdict takes over the internet?blur=25

Salman Khan's sentencing to prison generates online excitement. Some of the hashtags that were trending yesterday, according to market research firm Simplify360, were #SalmanJudgementDay - 8,623, #WeLoveYouSalmanKhan - 26,143, #SalmanKhan - 22,552, #SalmanVerdict - 200,868

exchange4media Staff May 7, 2015 9:17 AM

Positive sentiment galore on social media around GOSF?blur=25

Overall positive sentiment about the event was much higher than last year and inclusive reach could have been as high as 8 billion

Abhinn Shreshtha Dec 29, 2014 8:00 AM

Consumers want to 'unfollow' ads that 'follow'?blur=25

A study done by DMTI, with Simplify360, Digital Market Asia and Businessworld shows how Indian consumers are calling remarketing 'being haunted by ads'

exchange4media Staff Nov 7, 2014 8:03 AM

ISL scores with digital media?blur=25

The first edition of the Indian Super League has taken a leaf out of IPL and a lesson from Pro Kabaddi to keep the buzz alive on social media; with a bit of help from its star patrons and players

Abhinn Shreshtha Oct 31, 2014 8:07 AM

Maha Elections on social media: BJP outshines the rest?blur=25

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz

Abhinn Shreshtha Oct 14, 2014 8:29 AM

Arun Jaitley, Sushma Swaraj, Rajnath Singh and Amit Shah form the dream cabinet?blur=25

Twitter users vouchsafe for NDA leaders they favour to take over key ministries of Home Affairs, External Affairs, Defense, Finance and Law

Abhinn Shreshtha May 22, 2014 8:01 AM

NDA to cross 300-mark, Congress may fall below 100: Social media exit poll?blur=25

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm?blur=25

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week

Abhinn Shreshtha Apr 29, 2014 8:03 AM