Salman Khan's sentencing to prison generates online excitement. Some of the hashtags that were trending yesterday, according to market research firm Simplify360, were #SalmanJudgementDay - 8,623, #WeLoveYouSalmanKhan - 26,143, #SalmanKhan - 22,552, #SalmanVerdict - 200,868

exchange4media Staff May 7, 2015 9:17 AM

A study done by Simplify360 reveals how AAP leader Arvind Kejriwal led social media buzz

Abhinn Shreshtha Feb 10, 2015 8:10 AM

Overall positive sentiment about the event was much higher than last year and inclusive reach could have been as high as 8 billion

Abhinn Shreshtha Dec 29, 2014 8:00 AM

A study done by DMTI, with Simplify360, Digital Market Asia and Businessworld shows how Indian consumers are calling remarketing 'being haunted by ads'

exchange4media Staff Nov 7, 2014 8:03 AM

The first edition of the Indian Super League has taken a leaf out of IPL and a lesson from Pro Kabaddi to keep the buzz alive on social media; with a bit of help from its star patrons and players

Abhinn Shreshtha Oct 31, 2014 8:07 AM

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz

Abhinn Shreshtha Oct 14, 2014 8:29 AM

A Simplify 360 study which analyzed 194,000 social media interactions across the month of July reported that healthcare was the most talked about topic in connection with Big Data. India contributed just 4% to the overall chatter on the topic. Twitter is the most used channel to talk about Big Data

Abhinn Shreshtha Aug 6, 2014 8:00 AM

Mindshare's proprietary data and research with Crayon Data's data collection and analytical capability is yet another step towards strengthening adaptive solutions for marketers

exchange4media Staff Aug 4, 2014 8:03 AM

Twitter users vouchsafe for NDA leaders they favour to take over key ministries of Home Affairs, External Affairs, Defense, Finance and Law

Abhinn Shreshtha May 22, 2014 8:01 AM

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week

Abhinn Shreshtha Apr 29, 2014 8:03 AM

Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media

Abhinna Shreshtha Mar 18, 2014 9:09 AM

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website

exchange4media Staff Mar 7, 2014 9:39 AM

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website

exchange4media Staff Mar 7, 2014 7:44 AM