Is Star Sports ‘Le Panga’ narrative a hangover of its Season 2 campaign??blur=25

Star Sports new television campaign for Pro Kabaddi Season-3 seems like an extension of the ‘Le Panga’ narrative launched last year for Season 2. This year too, popular Bollywood star Amitabh Bachchan was associated with the campaign by lending his voice for the Pro Kabaddi anthem.

Sarmistha Neogy Feb 24, 2016 8:11 AM

Cadbury Dairy Milk celebrates changing saas-bahu relationship with new spot?blur=25

The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside

Sarmistha Neogy Nov 9, 2015 9:04 AM