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Tyroo and Nazara to enable e-commerce in mobile games?blur=25

Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future

exchange4media Staff Mar 10, 2016 12:44 PM

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space?blur=25

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Abhinn Shreshtha Nov 19, 2015 7:50 AM

Tyroo plans to drive 100 million transactions with launch of product ads?blur=25

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha Mar 5, 2015 7:59 AM