shreya-shivangi
Online ads get up close, and personal?blur=25

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific?

Ankur Singh Aug 29, 2014 8:17 AM

Making Big Data work for brands in India?blur=25

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world

Ankur Singh Aug 25, 2014 8:14 AM

TO THE NEW Roundtable brainstorms over 'Social for Business'?blur=25

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh Aug 21, 2014 9:21 AM

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable?blur=25

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics

Ankur Singh Aug 20, 2014 8:23 AM